“Apollo 18” Viral Site Gives Us Two More Documents Dan Koelsch, September 2, 2011 We thought it was over, but on the found footage thriller’s opening day, we have two more documents from the secret Apollo 18 mission thanks to Cerberus Station 9. Get the details after the break. The first document, titled “embassy”, is a memo from the Soviet Union to the United States that suggests that the two countries (who were not exactly simpatico at the time) should join forces in space exploration to keep the planet safe. This gives an interesting alternative history as to how the Apollo Soyuz Test Project came to be. Obviously whatever happened on the moon during the Apollo 18 scared both nations into working together.The second document is more innocuous. It’s simply the official Mission Plan for Apollo 18.Hopefully even more documents come out this weekend, and we’ll let you know in our review tomorrow how they fit in with the film. Follow all our coverage on our Apollo 18 Hub. ARGs & Campaigns Viral Marketing Apollo 18Cerberus Station 9
“That Awkward Moment” Viral Marketing Launches Relationship Quiz On Tumblr January 17, 2014That Awkward Moment stars Michael B. Jordan, Zac Efron, Miles Teller as three best friends who are at different stages of a “relationship.” To help promote the film Focus Features launched a newly released interactive quiz featuring the three actors on Tumblr site. This hybrid video/quiz site gives the viewer… Read More
Viral Marketing “Bad Grandpa” Film Releases Comedic National Grandparent’s Day PSA’s September 9, 2013With Paramount’s upcoming release of Jackass Presents: Bad Grandpa in October, they’re finding a unique way to market the film. National Grandparent’s Day was this past Sunday, September 8th, and three Public Service Announcements were released by Paramount to celebrate the holiday. These are definitely not your conventional PSA’s by any stretch… Read More
Dan’s High Five: 5 Sequels That Actually Ruin the Original November 8, 2009November 14, 2009I’m declaring this sequel month for the High Five, so every week my list will have something to do with film franchises (or at least attempted franchises). This week we tackle the age-old belief that making a sequel to a great movie will ruin the original film itself. Now, there… Read More