“Apollo 18” Viral Site Gives Us Two More Documents Dan Koelsch, September 2, 2011 We thought it was over, but on the found footage thriller’s opening day, we have two more documents from the secret Apollo 18 mission thanks to Cerberus Station 9. Get the details after the break. The first document, titled “embassy”, is a memo from the Soviet Union to the United States that suggests that the two countries (who were not exactly simpatico at the time) should join forces in space exploration to keep the planet safe. This gives an interesting alternative history as to how the Apollo Soyuz Test Project came to be. Obviously whatever happened on the moon during the Apollo 18 scared both nations into working together.The second document is more innocuous. It’s simply the official Mission Plan for Apollo 18.Hopefully even more documents come out this weekend, and we’ll let you know in our review tomorrow how they fit in with the film. Follow all our coverage on our Apollo 18 Hub. ARGs & Campaigns Viral Marketing Apollo 18Cerberus Station 9
How To Turn a Regular Ad Viral: 11 Creative Billboards November 24, 2009November 23, 2009It’s hard to get your brand recognized nowadays with all the advertising noise out in the world, the Internet, and TV. Thus, you need to find a way to separate yourself from the bunch. ARGs and viral campaigns are one way to do that, but you can do it on… Read More
Stephen Colbert To Sing Rebecca Black’s “Friday” With The Roots March 30, 2011March 30, 2011How’s that for a headline? On Monday, Stephen Colbert came on Late Night With Jimmy Fallon and made host Fallon fulfill a promise to match his own donation of $26,000 to DonorsChoose.org/fallon-colbert-project. However, Fallon made no promise, so he countered by having Colbert promise to sing the viral sensation “Friday”… Read More
Site News Editorial: What happens after District 9? August 12, 2009September 23, 2024With the upcoming release of District 9, many of you may be asking what will happen next, in terms of viral marketing. There’s no question that the District 9 viral campaign has been the biggest campaign we’ve followed in 2009, but it needs to be stressed that with the release… Read More