ABC Asks You “What is Revenge” Michael Lee, September 16, 2011September 16, 2011 They say that revenge is a dish best served cold, but when it is served by the steamy Emily VanCamp, then it is something that you want to just eat right up. Revenge is a new ABC drama that is loosely based on Alexandre Dumas novel The Count of Monte Cristo. To promote the new drama, the network has launched a viral site asking you to describe what revenge means to you. Hit the jump for more.The site, www.whatisrevenge.com, is entirely based on other people’s definitions of what revenge means to them. For some revenge can be defined as passion, but for others it is a career move. Every link has a different meaning to VanCamp’s character, but they all connect to the idea of revenge.The site asks visitors to share their meaning of what revenge is to them. By clicking on the wooden jewelry chest with the molded stamp, you can write up you own definition in a font of your choosing. Don’t worry about the contents of the box, they serve no purpose in this viral, although I guess they have some sort of meaning in the show itself. After typing what revenge means to you. You then will place your definition in a one of five categories: Romance, Family, Career, Friendship, or Universal.After verifying your e-mail, your definition will pop on screen and of course it is all anonymous, so feel free to vent out everything. Course you have the option of sharing your definition via Facebook and/or Twitter, but if you are like me and wrote some pretty nasty things, you would probably hold off on sharing your thoughts on revenge. Viral Marketing Viral News ABCRevenge
Promotional Viral Videos For Despicable Me, Knight and Day, and Get Him To The Greek June 12, 2010June 12, 2010We have several viral videos created to promote some upcoming summer movies. First, the minions from Despicable Me flash mobbed the Grove in Los Angeles, we have another attempt at a Knight and Day viral video, and Get Him To The Greek has a few videos on Funny or Die…. Read More
Super 8: Rocket Poppeteers Store Could Reveal Clues March 28, 2011March 29, 2011For those unfamiliar with the viral campaign for J.J. Abrams’ Super 8, Rocket Poppeteers are this campaign’s Slusho!, a fake brand of treats that probably has little to do with the actual film. Now the online store for the spaceship-shaped popsicles has been found, and a special preview could give… Read More
New Posters for Surrogates, 9, and 2012 July 2, 2009July 2, 2009I know what your thinking. Posters? Who cares? Well…I do. It’s rare to get posters for three films we are covering in one day, and these are actually pretty cool. First up, we have the first official poster for Surrogates. Click on the image for a larger version. Next we… Read More