Win ‘Tweet to See it First’ and See “Paranormal Activity 3” Before Its Release Michael Lee, September 28, 2011September 28, 2011 Yesterday, Paramount’s marketing team sent out clips for Paranormal Activity 3 to horror specified blogs and now they have unveiled another part of their marketing scheme to have tweeters tweet to see it first. The studio has launched a campaign early this morning where the top 20 cities in the country who tweet the most will see the film three days before its official release. Head to the official www.ParanormalMovie.com and enter your city for the competition if you don’t already see it. Hit the jump for further details.Fans can go to www.ParanormalMovie.com and select their city from a global map, which will also serve as the point of entry to create a tweet with a special set of hash tags that link directly to twitter. Once a tweet posts, it counts as a vote. A leader board will show the top 20 global markets in real-time.Your tweet should look like thisTweet to see it First! Bring Paranormal Activity 3 to your city early. #ParanormalActivity #LosAngeles Vote: http://www.paranormalmovie.comSo if you want to enter your city for this competition, simply replace the #losangeles with the city you currently reside in.The competition ends 1:59 p.m. PDT on Thursday, October 13th. The top 20 cities will be announced on Friday, October 14th. Viral Marketing Paranormal Activity 3
Would You Spend $67 on a Book About Alternate Reality Games? December 17, 2009December 17, 2009No need to clean your glasses, you read that headline right. There have been books and guides on Alternate Reality Games before, but the newest one carries a doozy of a price. The book, offered on Amazon, was released on November 23rd, and has the exceptionally long title “Alternate Reality… Read More
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
Check it Out: M. Night Shyamalan Website June 23, 2009June 23, 2009M. Night Shyamalan, director of such movies as ‘Unbreakable’, ‘Signs’, ‘The Sixth Sense’, and ‘The Happening’ has launched an official website, which is more of an experience than a website. Go to www.mnightshyamalan.com, where you will be taken into a room and given simple instructions: use your arrow keys to move… Read More