Win ‘Tweet to See it First’ and See “Paranormal Activity 3” Before Its Release Michael Lee, September 28, 2011September 28, 2011 Yesterday, Paramount’s marketing team sent out clips for Paranormal Activity 3 to horror specified blogs and now they have unveiled another part of their marketing scheme to have tweeters tweet to see it first. The studio has launched a campaign early this morning where the top 20 cities in the country who tweet the most will see the film three days before its official release. Head to the official www.ParanormalMovie.com and enter your city for the competition if you don’t already see it. Hit the jump for further details.Fans can go to www.ParanormalMovie.com and select their city from a global map, which will also serve as the point of entry to create a tweet with a special set of hash tags that link directly to twitter. Once a tweet posts, it counts as a vote. A leader board will show the top 20 global markets in real-time.Your tweet should look like thisTweet to see it First! Bring Paranormal Activity 3 to your city early. #ParanormalActivity #LosAngeles Vote: http://www.paranormalmovie.comSo if you want to enter your city for this competition, simply replace the #losangeles with the city you currently reside in.The competition ends 1:59 p.m. PDT on Thursday, October 13th. The top 20 cities will be announced on Friday, October 14th. Viral Marketing Paranormal Activity 3
ARGs & Campaigns Check Out This Coffee Table Portfolio For A&E’s “Bag of Bones” November 26, 2011A few weeks ago we told you about a viral campaign for A&E’s upcoming two-part miniseries “Bag of Bones,” based on the Stephen King bestselling novel. Since we published that story, we received a very interesting and high-quality coffee table book with photos from the Dark Score Stories website. The… Read More
Watch Interactive Horror Short Film “6:14” October 28, 2012RIDES.tv is a new transmedia platform from Fourth Wall Studios that creates interactive stories stretching across online video, phone calls, text messages, email, and social media. Their latest in their Dark Wall horror series is called 6:14, which you can watch here. Watch the trailer and learn more after the… Read More
“Now You See Me” Creates A Viral Marketing Card Trick May 6, 2013The upcoming magician heist film, Now You See Me, has a new viral marketing trick up its sleeve. With the upcoming release of the star-studded thriller, they’ve launched a new viral campaign, where you find hidden cards on the internet to unlock special content. Find out after the break how… Read More