“The Girl with the Dragon Tattoo” Viral Leaks Footage and New Site Michael Lee, October 20, 2011October 20, 2011 The Girl with the Dragon Tattoo has some very exciting new viral activity and it requires some sharp eyes or knowledge of the source material. For those who are unfamiliar with the story disgraced publisher Steig Larsson (Daniel Craig) has been hired by Henrik Vanger, the former CEO of Vanger Enterprises, which he accepts — unaware that Vanger commissioned an investigation into Blomkvist’s personal and professional history carried out by private investigator Lisbeth Salander (Rooney Mara). In the latest mouth-taped-shut.com update, viewers can see a Super 8 style shot video, where the filmer is driving down a bridge and if you notice the following license plate you will see that it spells “glance” backwards. In addition you will notice a WIHIS tage, which stands for whatishiddeninsnow.com. The site will take you to a grid like website. What the grid means still remains a mystery. Viral Marketing Daniel CraigDavid FincherMouth-Taped-Shut.comThe Girl with the Dragon Tattoowhatishiddeninsnow
Nickelodeon’s “Teenage Mutant Ninja Turtles” Viral Campaign Asks You To Choose Your Side July 12, 2012With the September 29th premiere of the CG-animated series “Teenage Mutant Ninja Turtles” fast approaching, Nickelodeon has decided that this week’s Comic Con be the best place and time to launch their new viral campaign. For details on the interactive game that puts you fighting with or against the turtles,… Read More
ARGs & Campaigns ‘American Hustle’ Vinyl For The Movie Fan Hits Stores On Record Store Day! November 22, 2014November 22, 2014Film enthusiasts rejoice! Studios are listening to your wishes for certain objects in movies. In a campaign that celebrates the tangibility of music in a digital age, the folks over at Sony music have released a limited edition of the American Hustle soundtrack on glorious vinyl. Seems to be a… Read More
Back to Work: Viral Marketing in The Office August 30, 2009August 30, 2009Like many, I am a huge fan of NBC’s The Office. Season six of the award winning comedy begins September 17th, and I thought it would be helpful to highlight some of the viral goodies on display for fans that need a fix before the premiere… More than any other… Read More