“The Girl with the Dragon Tattoo” Viral Leaks Footage and New Site Michael Lee, October 20, 2011October 20, 2011 The Girl with the Dragon Tattoo has some very exciting new viral activity and it requires some sharp eyes or knowledge of the source material. For those who are unfamiliar with the story disgraced publisher Steig Larsson (Daniel Craig) has been hired by Henrik Vanger, the former CEO of Vanger Enterprises, which he accepts — unaware that Vanger commissioned an investigation into Blomkvist’s personal and professional history carried out by private investigator Lisbeth Salander (Rooney Mara). In the latest mouth-taped-shut.com update, viewers can see a Super 8 style shot video, where the filmer is driving down a bridge and if you notice the following license plate you will see that it spells “glance” backwards. In addition you will notice a WIHIS tage, which stands for whatishiddeninsnow.com. The site will take you to a grid like website. What the grid means still remains a mystery. Viral Marketing Daniel CraigDavid FincherMouth-Taped-Shut.comThe Girl with the Dragon Tattoowhatishiddeninsnow
Pacific Rim: Design Your Own Jaeger May 11, 2013May 11, 2013In Pacific Rim, gigantic sea monsters called Kaiju terrorize coastal populations from another dimension, so the world has to come together to design and build Jaegers, massive robots that can defeat the Kaiju. Now, Warner Bros. is letting you get in on the action yourself with their Jaeger Designer. Get… Read More
Learn More About “Cleopatra” in Interactive Timeline June 9, 2013Briefly: The Cleopatra 50th Anniversary Blu-ray was released last month (read my review here), but if you’re looking for some free insight into one of the most infamous Hollywood productions ever, then the Cleopatra interactive digital timeline should hold you over. Learn about the pre-production, sets, costumes, production, and cinema… Read More
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More