“The battle of wits has begun” – Princess Bride Wine! Scott Caldwell, February 2, 2012February 2, 2012 If there is one thing I love, it’s a good gla….fine, BOTTLE, of wine. I also enjoy movies, movies about wine, and whining about movies. No, this is not my dating profile. Stay with me now. This article has a point, and that is that one of the greatest films to feature wine in it’s storyline is about to have a wonderful tribute paid to it, including it’s own cleverly named wine, “The Bottle of Wits”. Yes, as the title explains, the great scene in The Princess Bride involving the switching of poisoned goblets between Westley and Vizzini is now coming soon thanks to the ……Alamo Drafthouse? Keep reading for the details. Visited by movie lovers from around the world, the Alamo Drafthouse is known for its big events, and now they are going one step further by adding a great addition such as the nostalgic and loved movie, The Princess Bride. “THE PRINCESS BRIDE QUOTE-ALONG & FEAST” as it is so aptly named by being one of the most recognized films by it’s quotes alone, will feature a full womantic……sorry, romantic menu, along with bottles of As You Wish White and Inconceivable Red. This event will take place on Valentine’s Day (February 14th if you weren’t aware) in various Drafthouse locations as well as a couple days after in others. Visit PrincessBrideWine for more details.Other notable wines to look for:Dan Aykroyd Emilio Estevez Francis Ford Coppola Antonio Banderas Raymond Burr Sam Neill Events Viral Marketing Alamo DrafthouseCelebrity WineDrafthouseMovie WinePrincess BridePrincessBrideWineThe Princess BrideWine
Nickelodeon’s “Teenage Mutant Ninja Turtles” Viral Campaign Asks You To Choose Your Side July 12, 2012With the September 29th premiere of the CG-animated series “Teenage Mutant Ninja Turtles” fast approaching, Nickelodeon has decided that this week’s Comic Con be the best place and time to launch their new viral campaign. For details on the interactive game that puts you fighting with or against the turtles,… Read More
Comic-Con Video: J.J. Abrams and Joss Whedon Panel Includes Talk About Super 8 July 27, 2010One of the panels I was sad to miss at Comic-Con this year was Entertainment Weekly’s “The Visionaries” featuring J.J. Abrams and Joss Whedon. The discussion briefly turned to Abrams’ newest project Super 8, including when shooting starts. You can read the transcript of the Super 8 section (provided by… Read More
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More