Tweet to See an Early Screening of “The Hunger Games” In Your Hometown Michael Lee, February 29, 2012February 29, 2012 Just 24 days remain until the release of Gary Ross’ adaptation of The Hunger Games, and to celebrate Lionsgate is allowing you, the fan, to see an early release of the movie via twitter. Only the top four will receive the prize based on how many people tweet a hashtag to a specific city.Head over to screenings.thehungergamesmovie.com to find out which cities are eligible and what the unique hash tag is for each. Hit the jump to see the map and full press release.In celebration of another milestone in the countdown to the release of THE HUNGER GAMES- with under 24 days until the film’s release mirroring the 24 tributes in the story, Lionsgate® has announced 24 Advance Screenings brought to you by NOOK® by Barnes & Noble.Fans can show their support for #HungerGames24 by visiting Screenings.TheHungerGamesMovie.com and tweeting a unique hashtag assigned to their closest city to unlock Advance Screening locations. Starting tomorrow, March 1, the top four cities with the most Twitter volume will be announced each day and fans will then be able to enter to win tickets to those locations.In addition, Barnes & Noble is giving NOOK fans in select cities the opportunity to gain exclusive access to see THE HUNGER GAMES before its official theatrical release. On March 10, while supplies last, the first customers to purchase any of Barnes & Noble’s award-winning NOOK devices – including NOOK Tablet™, NOOK Color™ or NOOK Simple Touch™ – at select Barnes & Noble stores will receive two complimentary tickets to the official Advance Screening on March 21. To locate participating Barnes & Noble stores, visit www.nook.com/hungergames.In the story, Tributes are sponsored based on their first impression at the opening ceremonies, training scores, impressions made in the interviews, performance in the arena, as well as a number of other factors. Donations from sponsors range from medicines to food to weapons and more. Because of this, Lionsgate brought on 12 DISTRICT SPONSORS to each host two of these Advance Screenings and offer 24 fans the chance to win a pair of tickets.The digital campaign follows those for #HungerGames100, #HungerGames74, and #HungerGames50 which marked milestones in the campaign with similar interactive fan activities. Be sure to register for a District here and learn more about how to impress your sponsors on Facebook: http://www.facebook.com/thehungergamesmovie?sk=app_240978099326011 Fans who don’t have an advance screening near them may be able to meet and greet the cast at their local mall during the National Mall Tour beginning in March. Visit the film’s facebook events tab for more information. Viral Marketing LionsgateThe Hunger Games
DC Comics Uses Match.com to Promote Superman-Wonder Woman Pairing August 28, 2012The comic book world was shaken briefly last week when Entertainment Weekly’s Shelf Life blog revealed DC Comics’ cover to Justice League #12, which featured Superman and Wonder Woman locking lips in a heroically intimate embrace. Comic fans have speculated the extent of their relationship, which is expected to be… Read More
Sneak Peek of New The Office Webisodes February 27, 2010NBC’s The Office has some of the best web content in the industry, and now the show is gearing up to have a new series of webisodes. In the last series, Kelly and Erin formed a girl music group. This time, Erin wants to try working in Accounting, and Angela… Read More
District 9 Game, Asexual Aliens, and an Apocalyptic Flu? July 2, 2009July 15, 2009Wow! A busy day in viral! Right now we are looking at a couple of updates to the District 9 movie. One of them, is a new video on MNUSpeadsLies that shows the productive system of the non-humans. The non-humans are asexual. How about that. Does this mean the movie… Read More
Gee imagine my surprise to see so many areas (including my own) left out. I’m so close to giving up on all this viral stuff, since they only seem to reward fans in certain areas. Ah well