Men in Black III: Follow Bugeyes On New Website Dan Koelsch, April 22, 2012 Are you one of the few people still following the Men in Black III viral campaign? If you are a bit confused by “The Men in Black Suits Are Real” Experience, then you’re in luck. Columbia Pictures has created a website that provides a flowchart to get you up to speed. Get the details after the jump. A teenager codenamed Bugeyes runs the website Men in Black Suits Are Real, in which is a bit self-explanatory. While he doesn’t have any proof nor has a full understanding of who the MIB are, his goal during this “experience” is to figure it all out. The website Following Bugeyes helps you follow along, as it has a flowchart on the left side. When you click on each box, it shows a snippet on the right that gives you more details.Right now the focus of BugEyes’ efforts is a mysterious cake from Baskin Robbins. It’s called Pink Surprise Cake, and as of this afternoon, someone has actually picked it up. We’ll have to see what this “surprise” is and if it means anything.Men in Black III opens in 3D on May 25th. Follow the viral campaign at our MIB3 Viral Hub. ARGs & Campaigns Viral Marketing Following BugeyesMen in Black IIIMen in Black Suits Are real
Super 8 Trailer Breakdown and Analysis May 12, 2010May 13, 2010The countdown is still a few days away (update: or is it?), so we have a bit of time on our hands in the Super 8 viral. Let’s take a closer look at the trailer, thanks in part to our friends at Unfiction and Super 8 News. While a lot… Read More
New “The Grand Budapest Hotel Posters” Character Posters and Spotify Playlists April 8, 2014April 8, 2014Last week we posted the new character posters from The Grand Budapest Hotel, which was complimented by personalized Spotify playlists. These posters and playlists celebrated the quirky achievement for Wes Anderson‘s newest film. Now three more posters and spotify playlists have popped up online, and they are equally as charming… Read More
Mobile Communication Slow To Go Viral November 20, 2009Have you ever wondered why so few viral marketing campaigns ever go mobile? Granted, The Dark Knight did a good job using mobile communication to send out automated phone calls that supplemented the online viral, but few films have taken advantage of the opportunities that the medium provides. Well, Nancy… Read More
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