ParkerPOV Viral Reveals Parker’s Schedule and the Hunt for The Lizard Michael Lee, May 7, 2012May 10, 2012 The Amazing Spider-Man is turning out to be the viral that we here at MovieViral have been waiting for. Like The Dark Knight viral that ran a few years back, fans of the franchise and viral enthusiasts are looking forward to the next great update for the highly anticipated movie. But this isn’t the Manhattan Police asking for your help in looking for and apprehending Spider-Man. It’s Spider-man asking you for help to find the Lizard. Hit the jump to find out how you can find The Lizard and some more goodies.A new image was posted at ParkersPOV.com over the weekend. You might have caught the mathematical formula that appeared in the new image. But you don’t need a degree in Mathematics to figure this one out. Just use the simple alpha-numeric key (A=1, B=2, C=3 etc.) to decipher the code.But if you don’t want to do that now, the series of letters are the words “PPARKER” and “DEEPFOCUS”. So using PPARKER as the login and DEEPFOCUS as the password on the the newly launched Midtown Science High School website, you can get your geek stalking on because the Peter Parker’s schedule will be revealed to you. But if you want to actively participate in a viral, then this next bit is just for you. The MSHS is a vital piece of The Amazing Spider-Man viral campaign puzzle. A newsletter section on the high school website suggests that visitors follow the @scaleseeker on Twitter. @scaleseeker seems to be the high school conspiracy theorist of Midtown Science High school and on Friday at noon will reveal the details about the hunt for the Lizard in 12 cities: Los Angeles, NYC, Atlanta, Chicago, Salt Lake City, Las Vegas, Phoenix, Austin, Tampa, Minneaplis or New Orleans.Obviously there will be much more information about this event leading up to Friday, since there is a limited amount of information on the @scaleseeker’s twitter feed. But I wonder if this viral event will be along the lines of The Mark of the Spider-Man viral that ran a few months back.Be sure to keep up with MovieViral.com for updates as they become available! Don’t forget to take a look back at our archive for the The Amazing Spider-Man viral campaign for any news bits that you might have missed. ARGs & Campaigns News Viral Marketing Viral News Mark of the Spider-ManScaleseekerThe Amazing Spider-Man
News “TRON: Legacy” Roundtable Interviews With Writers Adam Horowitz and Eddy Kitsis, and Producer Justin Springer December 4, 2010December 6, 2010TRON: Legacy, Disney’s sequel to their cult hit of the 1980s will hit theaters in just a few days, and I got a chance to have a roundtable interview with the filmmakers to talk about the development of the film and how the viral marketing campaign played a factor. You… Read More
You Can Be A Part of Discovery Channel’s Shark Week July 11, 2010July 11, 2010Discovery Channel’s Shark Week is one of the longest standing traditions on cable television, having been established in 1987. One week every late summer, Discovery features these ferocious beasts with shark episodes from your favorite shows and new specials. This year’s series starts August 1st, and you can be part… Read More
LAFF 2013 Review: “The Conjuring” Stirs Up Plenty Of Scares And Strikes Fear Into Your Heart June 23, 2013June 22, 2013Ever since Saw opened in theaters in 2004, James Wan changed his method of how to terrify his audience and fans. For the most part, the director has ditched the notion that you need to inundate moviegoers with gore and random pop outs, and used old school methods of building… Read More