Secret Catwoman Poster Found on “The Dark Knight Rises” Website Dan Koelsch, May 26, 2012 Over last few days, we’ve seen a flourish of new posters and banners for Warner Bros.’ The Dark Knight Rises. Batman-News.com found out that the print version of some of the posters (displayed at movie theaters) have a QR code, which leads to a secret high resolution poster on the official TDKR website. Take a look after the jump. Viral Marketing PosterThe Dark Knight Rises
When Virals Fail To Live Up to Their Potential April 7, 2011April 7, 2011Movie virals have always been a huge part of the film industry since the dawn of its simplest form; the movie trailer. Its only now that virals have become more prevalent to studios since they introduced a more interactive version for fans and moviegoers. There are effective virals, the virals… Read More
Inception Prologue Comic Book Available Online July 13, 2010We’ve seen a number of prequel comic books for films here at MovieViral, both in the real world (i.e. Star Trek and The Crazies) and online (i.e. Repo Men). As you can tell, the films with a viral presence are more likely to do this, and the latest example, for… Read More
Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening June 9, 2012June 9, 2012We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their… Read More