AT&T Debuts Action-Packed Web Series “Daybreak” With “Heroes” Creator Tim Kring Plus Complex ARG Dan Koelsch, June 3, 2012 AT&T is pulling out all the stops with a new campaign centered around a web series titled Daybreak. Then action-packed five-part series showcases some of their current products, including the HTC One X, Samsung Galaxy Tab, and various softwares. There’s even an ARG component that looks to be pretty in-depth. Get the details after the jump. The series was developed in association with BBDO and TV producer Tim Kring, who is most notable for creating the television shows Crossing Jordan, Heroes, and Touch. The series stars Ryan Eggold as Ben, an average joe who gets into trouble when people start looking for information on his late father’s work. There’s plenty of character actors you might recognize from television, and it looks to have a high production quality. Watch the first webisode below.As you can see, there’s plenty of product placement, but it’s not as blatant as I would have thought. The official website, DayBreak2012.com, is very well designed. It’s interface is a seamless landscape that you scroll up to the sky or down below the ground to navigate. The site explains the premise a little more: “As science fiction legend Arthur C. Clarke once wrote, any sufficiently advanced technology is indistinguishable from magic. Brought to you through various media and technologies, Daybreak is an interactive story about the magic of technology and its power to transform our lives and aid us in reaching our highest potential.” If you’re not the active type, but still enjoyed the first episode, you can just wait until each Thursday to catch new episodes.However, if you are looking for a much deeper experience, just scroll to the bottom of the page. You’ll find a jack-in-the-box that links you to a site called JackBoxers.com, which is where the ARG experience begin. Both the Daybreak site and JackBoxers provide a link to the free Jack Boxer App through iTunes or Google Play. The website and the app work together to create an immersive experience that goes beyond the web series. I’ll admit that although the game has just started, I’m already a bit overwhelmed by the experience. So, I recommend checking out the Unfiction Forum to get a decent rundown.If there is enough interest, we might bring on a guest contributor to explain the game more for those looking to catch up. Let us know in the comments below what you think about the series and the ARG. ARGs & Campaigns Viral Marketing Viral Videos AT&TDaybreak
Watch Two Alternate Openings For “The Social Network” January 16, 2011January 16, 2011David at /Film has found two alternative opening credits scenes for David Fincher’s The Social Network that were considered, with the difference being mostly the music. While the final version included Trent Reznor’s track, screenwriter Aaron Sorkin originally wanted Paul Young’s cover of “Love for the Common People”, while Fincher… Read More
Reporter Disappears at “The Devil Inside” DVD Event May 23, 2012The Devil Inside opened in January to terrible reviews and a lot of backlash about its abrupt and unsatisfying ending. The film was released on DVD last week, and the post-release viral campaign continued. Get the details after the break. Read More
“Man of Steel” 3rd Trailer Revealed April 16, 2013April 16, 2013On Sunday night, General Zod issued a warning to Earth, that if Kal-El did not turn himself in, Zod would make our planet “suffer the consequences.” A countdown went live at www.iwillfindhim.com for 48 hours later. That countdown ended tonight, leading to the new trailer for the film. Check it… Read More
I work at BBDO and am the art director that developed the whole experience with a big group of people. Let me know if you want to talk more about Daybreak.
There’s plenty of character actors you might recognize from television, and it looks to have a high production quality. Watch the first webisode below.
The App is amazing, but it would seem that steps have been done out of order (on my end) and I cant seem to find a step-by-step breakdown. The app crashes in Android and I’ve had to re-install but now I cant remember the order….grr…looking for info on how to get myself caught back up. Great design, very thorough.