Billboard for “The Dark Knight Rises” Will Blow You Away

You might not think of billboards as being an innovative piece of marketing, but when it’s done right, it demands attention. Case in point, a billboard in Hollywood for The Dark Knight Rises that utilizes all three dimensions. Check out an image, courtesy of /Film, after the jump.

That’s not an optical illusion, there really is a hole in that billboard with the destruction spewing out. Pretty cool.