Billboard for “The Dark Knight Rises” Will Blow You Away Dan Koelsch, June 23, 2012 You might not think of billboards as being an innovative piece of marketing, but when it’s done right, it demands attention. Case in point, a billboard in Hollywood for The Dark Knight Rises that utilizes all three dimensions. Check out an image, courtesy of /Film, after the jump. That’s not an optical illusion, there really is a hole in that billboard with the destruction spewing out. Pretty cool. Viral Marketing BillboardThe Dark Knight Rises
It’s Official: J.J. Abrams’ Super 8 is About Area 51, Will Team Up With Steven Spielberg May 6, 2010May 6, 2010Despite a comment on our forums, I really didn’t see this coming. Some theaters had exclusive showings of Iron Man 2 for their employees and select people tonight at midnight, and the Super 8 teaser trailer was shown as well. After we confirmed that the secret film being produced by… Read More
Check Out The Hilarious Trailer for the Fake Movie ‘Arbor Daze’ January 13, 2010January 21, 2010For those who have been following us since at least the summer, you may remember the viral campaign for Judd Apatow’s Funny People. One of my favorite sites from that campaign was the homepage for George Simmons (Adam Sandler). In it, you were able to see clips and trailers for… Read More
Rumor: What Does “Batman Vs. Superman” Delay Mean For Its Viral Marketing Campaign? January 20, 2014January 21, 2014Following last week’s announcement that the Man of Steel sequel will be delayed until May 6, 2016, a myriad of rumors have emerged explaining why the film was pushed back. Thinking beyond how injured Ben Affleck may be, or the true state of the film’s script, a new report has… Read More