Billboard for “The Dark Knight Rises” Will Blow You Away Dan Koelsch, June 23, 2012 You might not think of billboards as being an innovative piece of marketing, but when it’s done right, it demands attention. Case in point, a billboard in Hollywood for The Dark Knight Rises that utilizes all three dimensions. Check out an image, courtesy of /Film, after the jump. That’s not an optical illusion, there really is a hole in that billboard with the destruction spewing out. Pretty cool. Viral Marketing BillboardThe Dark Knight Rises
“Apollo 18″ Viral: New Classified Document Breaks Down Missions January 2, 2011January 4, 2011When we last left off on the viral for Dimension Films’ Apollo 18, the Cosmonauts page of the film’s official website had a single image of classified (and heavily redacted) document. Now we have a new document on the site that you can see after the break. Read More
Funny People Viral Site For Fake Sitcom May 28, 2009May 1, 2010Comedy films aren’t known for their viral campaigns, so this was a bit of a surprise to me. Funny People, the late summer comedy directed by Judd Apatow, is utilizing the NBC website to promote a fake sitcom that’s part of the film. Funny People includes a lot of characters… Read More
Tron Legacy: Mystery Package Arrives February 16, 2010October 18, 2011The viral world has been buzzing for the past day over a series of packages arriving at different people’s locales, all of them are related to the upcoming Tron Legacy. Well, now MovieViral can join in. Today we received a package containing a yellow diamond (“Yes” bit), like the one… Read More