The Bourne Legacy: New Dead Drop Mission for “Operation Intel” Dan Koelsch, August 3, 2012 Universal’s viral campaign for The Bourne Legacy has been doing dead drops for Operation Intel, where the lucky person gets a Toshiba USA Excite tablet (notice the double meaning of “Intel”). Get the details on today’s mission after the break. There are five locations in total, with the ones already completed being Atlanta on 7/31, Chicago on 7/27, and Phoenix on 7/24. As noted by the Bourne Legacy Facebook page, the next dead drop is today in New York at 2:30 PM local time. Deployment instructions for NEW YORK mission will be released tomorrow (8/3) at precisely 14:30 EDT. The target is 1 of 5 computer devices recently stolen from Operation Intel. Stand-by for the latest intelligence… Stay tuned to the Facebook page to find out the exact location of the mission. Don’t forget to download the Operation Intel Mobile App as well. While this may not be the in-depth ARG that a movie series of this caliber and premise has a lot of potential to do, at least it’s a cool way to get a free tablet. The Bourne Legacy opens in theaters on August 10th. ARGs & Campaigns Viral Marketing Dead DropOperation IntelThe Bourne Legacy
“Godzilla” Viral Trailer Awakens The Truth February 24, 2014 The Godzilla viral campaign seems to be starting up once again after taking a slumber for the past few months. The MUTO website teased the inevitable release of the first trailer, which was more of an announcement teaser than anything else. By not showing us the reptilian kaiju, fans were… Read More
New Mouth-Taped-Shut.com Update Samples Trent Reznor and Atticus Ross’ Score from “The Girl with the Dragon Tattoo” October 4, 2011October 4, 2011 Mouth-Taped-Shut.com has been doing an excellent job marketing the mystery that shrouds David Fincher’s The Girl with the Dragon Tattoo and its newest update is especially puzzling. In this new video we see the process of a crew painting and cutting the first posters onto a shape of a metal… Read More
20 New “Oldboy” Viral Posters Takes A Look Back On The Last 20 Years October 9, 2013October 9, 2013 When you have been locked away from civilization for the better part of 20 years, chances are you will miss quite a few major events in history. Bill Clinton getting impeached, Dolly the sheep being cloned, the invention of Google, the invention of Facebook, 9/11, Barack Obama becoming the first… Read More