The Bourne Legacy: New Dead Drop Mission for “Operation Intel” Dan Koelsch, August 3, 2012 Universal’s viral campaign for The Bourne Legacy has been doing dead drops for Operation Intel, where the lucky person gets a Toshiba USA Excite tablet (notice the double meaning of “Intel”). Get the details on today’s mission after the break. There are five locations in total, with the ones already completed being Atlanta on 7/31, Chicago on 7/27, and Phoenix on 7/24. As noted by the Bourne Legacy Facebook page, the next dead drop is today in New York at 2:30 PM local time.Deployment instructions for NEW YORK mission will be released tomorrow (8/3) at precisely 14:30 EDT.The target is 1 of 5 computer devices recently stolen from Operation Intel.Stand-by for the latest intelligence…Stay tuned to the Facebook page to find out the exact location of the mission. Don’t forget to download the Operation Intel Mobile App as well. While this may not be the in-depth ARG that a movie series of this caliber and premise has a lot of potential to do, at least it’s a cool way to get a free tablet.The Bourne Legacy opens in theaters on August 10th. ARGs & Campaigns Viral Marketing Dead DropOperation IntelThe Bourne Legacy
Inception Mash-Ups: The Dark Knight, Up, and Toy Story May 17, 2010It’s no secret that I’m a huge fan of fan-made content. I love seeing what people create out of inspiration from movies, TV or anything that one would consider entertainment. After the jump you can see more fan-made videos that mash up the upcoming Christopher Nolan sci-fi thriller Inception with… Read More
Site News Editorial: What happens after District 9? August 12, 2009September 23, 2024With the upcoming release of District 9, many of you may be asking what will happen next, in terms of viral marketing. There’s no question that the District 9 viral campaign has been the biggest campaign we’ve followed in 2009, but it needs to be stressed that with the release… Read More
Enlist With The International Fleet In This Latest Recruitment Viral Video For “Ender’s Game” July 17, 2013The International Fleet continues their search for new young recruits with their latest recruitment video for the upcoming film, Ender’s Game. In the video, Colonel Graff (Harrison Ford) reminds us that we need to prepare for the next invasion and that in order to be properly prepared, we need heroes… Read More