The Expendables Demand That You Don’t Press the Button Dan Koelsch, August 11, 2012 The cast of Expendables 2 really don’t want you to press that button. Lionsgate has created the DontPressTheButton.com, where stars Terry Crews and Dolph Lundgren yell at you to not press the red button in the middle of the screen. When you do press it, you get some short clips from the film. Lionsgate also uploaded a video to show how the site works. Take a look after the break. Tweet #DONTPRESSTHEBUTTON to get in on the action socially, and also don’t forget to check out the Tumblr TrackEmFindEmKillEm.com for The Expendables Field Guide. The Expendables 2 opens in theaters on August 17th. Viral Marketing Don't Press The ButtonThe Expendables 2
Piranha 3D Sequel To Let Fans Choose a Celebrity To Get Eaten September 3, 2010Let’s get your first question out of the way. Yes, there will be a Piranha 3D sequel (Piranha 3D2?). Sure, the horror comedy has only made $20 million going into its third weekend in theaters, but that’s almost the film’s production cost, so the Weinstein Company must see potential for… Read More
David Fincher’s “The Social Network” Gets an Interactive Trailer, Breaks Down Facebook September 15, 2010Interactive trailers are becoming more popular lately, and its probably due to the fact you can cramp a lot of interesting stuff into the same package as a regular online trailer. Movies like Scott Pilgrim and Avatar have plenty to fill that space with, usually behind the scenes footage are… Read More
Captain America Movie Tie-In Comic Premieres Sunday February 1, 2011Get ready Captain America fans, because the marketing machine for Captain America: The First Avenger is about to begin. A few weeks back, we reported that Marvel’s second big release of the summer would be debuting new footage sometime during Super Bowl XLV. Earlier today, Marvel announced that a new… Read More
When you do press it, you get some short clips from the film. Lionsgate also uploaded a video to show how the site works. Take a look after the break.