The Expendables Demand That You Don’t Press the Button Dan Koelsch, August 11, 2012 The cast of Expendables 2 really don’t want you to press that button. Lionsgate has created the DontPressTheButton.com, where stars Terry Crews and Dolph Lundgren yell at you to not press the red button in the middle of the screen. When you do press it, you get some short clips from the film. Lionsgate also uploaded a video to show how the site works. Take a look after the break. Tweet #DONTPRESSTHEBUTTON to get in on the action socially, and also don’t forget to check out the Tumblr TrackEmFindEmKillEm.com for The Expendables Field Guide. The Expendables 2 opens in theaters on August 17th. Viral Marketing Don't Press The ButtonThe Expendables 2
“Baby Killer” Bound To Go Viral, Just Like “You Lie!” March 21, 2010Following Sunday night’s health reform vote, Congressman Bart Stupak was speaking to the House when he was interrupted by someone yelling the phrase “baby killer.” Stupak, who is the leader of Pro-Life Democrats, switched his vote from “No” to “Yes” following an agreement with President Obama to ensure that federal… Read More
Tron Legacy Viral To Go Silent “For The Next Few Weeks” May 15, 2010June 10, 2010Well, this is unfortunate. After a strong start to the Tron Legacy viral that gave us at least weekly updates, the campaign is looking to lay low for a while. This isn’t too surprising given the amount of work already put into it, yet the film’s release still being over… Read More
Could Captain America be in Iron Man 2 Viral? August 2, 2009August 2, 2009After a busy Friday, it’s been a slow weekend, so thanks to former contributor Corey, I thought I’d bring up this interesting speculation for the Iron Man 2 viral campaign. With Iron Man 2 going viral via Stark Industries, could we be seeing some Captain America info even before the… Read More
When you do press it, you get some short clips from the film. Lionsgate also uploaded a video to show how the site works. Take a look after the break.