The Expendables Demand That You Don’t Press the Button Dan Koelsch, August 11, 2012 The cast of Expendables 2 really don’t want you to press that button. Lionsgate has created the DontPressTheButton.com, where stars Terry Crews and Dolph Lundgren yell at you to not press the red button in the middle of the screen. When you do press it, you get some short clips from the film. Lionsgate also uploaded a video to show how the site works. Take a look after the break. Tweet #DONTPRESSTHEBUTTON to get in on the action socially, and also don’t forget to check out the Tumblr TrackEmFindEmKillEm.com for The Expendables Field Guide. The Expendables 2 opens in theaters on August 17th. Viral Marketing Don't Press The ButtonThe Expendables 2
“G.I. Joe: Retaliation” Viral: Cobra is Calling You to Join their Special Forces April 25, 2012April 25, 2012It would sound really bad if I asked you if I gave you an exciting opportunity to join a terrorist organization, but considering this is for Cobra, I think I can make an exception. A viral campaign for G.I. Joe: Retaliation has launched in the form of a Cobra Special… Read More
“Prometheus” Mini-Game Reveals Ship Details April 17, 2012April 17, 2012The amount of Prometheus promotional material have revealed more clues about the movie and significantly hindered the mystery behind it. But our viral interest in the film has yet to pique and with a new mini-game called “Prometheus Mission Connect” and we get to see a detailed look at the… Read More
Prison Inmates Dance To MJ’s This Is It January 26, 2010Yahoo‘s blog Hip-Hop Media Training has a new article by Billy Johnson, Jr. about one of Michael Jackson’s former choreographers (Travis Payne) teaching 1,500 Filipino high security prison inmates (in 2 hours mind you!) a routine of “They Don’t Really Care About Us” from Jackson’s planned This Is It tour (and eventual… Read More
When you do press it, you get some short clips from the film. Lionsgate also uploaded a video to show how the site works. Take a look after the break.