The Expendables Demand That You Don’t Press the Button Dan Koelsch, August 11, 2012 The cast of Expendables 2 really don’t want you to press that button. Lionsgate has created the DontPressTheButton.com, where stars Terry Crews and Dolph Lundgren yell at you to not press the red button in the middle of the screen. When you do press it, you get some short clips from the film. Lionsgate also uploaded a video to show how the site works. Take a look after the break. Tweet #DONTPRESSTHEBUTTON to get in on the action socially, and also don’t forget to check out the Tumblr TrackEmFindEmKillEm.com for The Expendables Field Guide. The Expendables 2 opens in theaters on August 17th. Viral Marketing Don't Press The ButtonThe Expendables 2
Inception: The anticipation of a viral August 25, 2009August 25, 2009Today felt like Christmas day for me. I watched the teaser trailer for Christopher Nolan’s latest, Inception, and couldn’t help but wonder what it held in store for us at MovieViral.com. So why am I excited about it? If you haven’t done so already, take a quick look at the… Read More
News Jon Favreau Tweets Cowboys & Aliens Super Bowl Spot February 6, 2011February 10, 2011This year a lot of brands have been releasing their Super Bowl ads online before the big game. It’s worked for some companies, like Volkswagen, but most have gone by unnoticed. Just a few minutes ago, Jon Favreau tweeted a link to the Super Bowl spot for Cowboys and Aliens…. Read More
NBC Round Up: Fan It Initiative, New Shows This Fall, and Parks & Recreation Viral Sites May 14, 2010We’ve gotten a lot of news from NBC in the past couple days, so let’s pull it all together and give you one giant update. The network is launching their social media related “Fan It” incentive program in a few days, they’ve announced their new shows for the Fall 2010… Read More
When you do press it, you get some short clips from the film. Lionsgate also uploaded a video to show how the site works. Take a look after the break.