“Looper” Mission 4 Is Easiest Yet Dan Koelsch, September 10, 2012September 10, 2012 Looper is a sci-fi action film written and directed by Rian Johnson. In 2077, murder is too difficult to get away with, so the mob sends back targets to 2047 to be wacked by hitmen called “Loopers”. Joseph Gordon-Levitt stars as Joseph Simmons, a top Looper who ends up being faced with closing his loop when his future self (Bruce Willis) is his next target. The film’s viral campaign has you become part of the Looper Network, but your target keeps escaping. Check out the details of Mission 4 after the break. For your latest mission, you need to get another four digit code to track your target, and this time the clues are in a trailer for the film hosted on Crave Online. The video has pop-up messages that spoon-feeds you the code, which happens to be a significant number. This time you track your target to the train tracks. Like usual, you then get an email message from your handler Abe.MESSAGE FROM: ABE RE: CLOSE YOUR LOOP!I’m warning you, Dan. Your clock is ticking, and if you let your loop jump a train outta town, it’ll be all over.Remember, I gave you the silver in your hands. Silver’s got strings-and if you try to run before cleaning up this mess, my Gat Men will know where to find you.Report back to Looper Network. You need to finish what you started.AbeThe email also has a reward as always, and this time it’s an exclusive track from the film’s soundtrack. Download it here and listen below.Mission 5 is next Monday, which should conclude the hunt. Be sure to watch Looper in theaters on September 28th. ARGs & Campaigns Viral Marketing LooperLooper Network
LA Times Video Re-Cap of “TRON: Legacy” Viral February 10, 2011Jay West of the Los Angeles Times’ Hero Complex blog has posted a video summary of the TRON: Legacy viral/ARG campaign. It’s a pretty solid review, so check it out after the break. Read More
Create Your Own “Sinister” News Article October 12, 2012Briefly: If you’re seeing the horror film Sinister this weekend, you leave the theater a bit on edge. If that’s the case, then you should share your goosebumps with others. The film’s website has a news article form that you can send to a friend to freak them out in… Read More
New TV Show Would Let Anyone Create An Episode March 31, 2010With video games and the Internet eating away at TV ratings, networks are having to look for more interactive and interesting ways to gain viewers. Current TV (created by former VP Al Gore) is trying something very different than other networks. The company has teamed up The Sims creator Will… Read More