“Looper” Mission 4 Is Easiest Yet Dan Koelsch, September 10, 2012September 10, 2012 Looper is a sci-fi action film written and directed by Rian Johnson. In 2077, murder is too difficult to get away with, so the mob sends back targets to 2047 to be wacked by hitmen called “Loopers”. Joseph Gordon-Levitt stars as Joseph Simmons, a top Looper who ends up being faced with closing his loop when his future self (Bruce Willis) is his next target. The film’s viral campaign has you become part of the Looper Network, but your target keeps escaping. Check out the details of Mission 4 after the break. For your latest mission, you need to get another four digit code to track your target, and this time the clues are in a trailer for the film hosted on Crave Online. The video has pop-up messages that spoon-feeds you the code, which happens to be a significant number. This time you track your target to the train tracks. Like usual, you then get an email message from your handler Abe.MESSAGE FROM: ABE RE: CLOSE YOUR LOOP!I’m warning you, Dan. Your clock is ticking, and if you let your loop jump a train outta town, it’ll be all over.Remember, I gave you the silver in your hands. Silver’s got strings-and if you try to run before cleaning up this mess, my Gat Men will know where to find you.Report back to Looper Network. You need to finish what you started.AbeThe email also has a reward as always, and this time it’s an exclusive track from the film’s soundtrack. Download it here and listen below.Mission 5 is next Monday, which should conclude the hunt. Be sure to watch Looper in theaters on September 28th. ARGs & Campaigns Viral Marketing LooperLooper Network
Viral Video: MTV Movie Awards Promo for Host Aziz Ansari April 30, 2010April 30, 2010The MTV Movie Awards have grown to become one the top award shows in terms of views, though probably not prestige. In honoring that tradition, comedian and actor Aziz Ansari (Funny People, Parks and Recreation) is hosting this year. One of their promos takes a deep look into the question… Read More
Mission Icefly: Get Ready For Hunt 3.0! September 3, 2011Briefly: The Traelek Institute is gearing up to open another testing facility, but not before they release more Iceflies! You have until Monday to vote for 3 more cities to get the Iceflies. Head over to the Human Preservation Project hub on 5 Gum’s Facebook page to vote for one… Read More
Check Out This “Brave” Commercial For Witch’s Magical Mystery Brew June 10, 2012Disney has made a habit lately out of creating fake commercials and other viral videos to promote their animated films. We’ve most recently seen it with Tangled, and now they are back at it again with Pixar’s Brave. Learn how you can get “Witch’s Magical Mystery Brew” after the jump. Read More