“Looper” Mission 4 Is Easiest Yet Dan Koelsch, September 10, 2012September 10, 2012 Looper is a sci-fi action film written and directed by Rian Johnson. In 2077, murder is too difficult to get away with, so the mob sends back targets to 2047 to be wacked by hitmen called “Loopers”. Joseph Gordon-Levitt stars as Joseph Simmons, a top Looper who ends up being faced with closing his loop when his future self (Bruce Willis) is his next target. The film’s viral campaign has you become part of the Looper Network, but your target keeps escaping. Check out the details of Mission 4 after the break. For your latest mission, you need to get another four digit code to track your target, and this time the clues are in a trailer for the film hosted on Crave Online. The video has pop-up messages that spoon-feeds you the code, which happens to be a significant number. This time you track your target to the train tracks. Like usual, you then get an email message from your handler Abe.MESSAGE FROM: ABE RE: CLOSE YOUR LOOP!I’m warning you, Dan. Your clock is ticking, and if you let your loop jump a train outta town, it’ll be all over.Remember, I gave you the silver in your hands. Silver’s got strings-and if you try to run before cleaning up this mess, my Gat Men will know where to find you.Report back to Looper Network. You need to finish what you started.AbeThe email also has a reward as always, and this time it’s an exclusive track from the film’s soundtrack. Download it here and listen below.Mission 5 is next Monday, which should conclude the hunt. Be sure to watch Looper in theaters on September 28th. ARGs & Campaigns Viral Marketing LooperLooper Network
This Week In Viral: Week of 6/8/09 June 15, 2009June 15, 2009This was a good week for viral, especially for District 9, which saw more posters, an official website (finally), and now more footage. Matt will have a full breakdown of the footage screened in front of Pelham 123 in some theaters tomorrow. The clips showed more of the aliens (including… Read More
“Baby Killer” Bound To Go Viral, Just Like “You Lie!” March 21, 2010Following Sunday night’s health reform vote, Congressman Bart Stupak was speaking to the House when he was interrupted by someone yelling the phrase “baby killer.” Stupak, who is the leader of Pro-Life Democrats, switched his vote from “No” to “Yes” following an agreement with President Obama to ensure that federal… Read More
“Gone Girl” Trailer Launches A Terrific Bone Chilling Viral Campaign April 14, 2014April 17, 2014David Fincher may have dropped out as director of Sony Pictures’ upcoming Steve Jobs’ biopic, but we still have his adaptation of Gillian Flynn‘s mega-bestseller Gone Girl to look forward to. Now at first it may seem like a film like this would not have a viral marketing campaign. But… Read More