“Skyfall” Viral Asks “Are You Fit to Serve?” Dan Koelsch, October 17, 2012October 17, 2012 Do you think you have what it takes to be an agent of MI6? Find out with the viral campaign launched for the upcoming James Bond picture, Skyfall. You’ll be taken through several situations which will test your skills and knowledge to see if you really are fit to serve. Find out more after the jump! The mysterious IP address 50.112.251.215 comes from Reddit (via First Showing). There, you see the logo shown above with a microphone symbol underneath. Similar to Siri on the iPhone, you click on the mic to talk. Say the passphrase “God Save the Queen” to gain access to the website.Once inside, you’ll see that the site is MI6’s British Officer Exam, which is split into 5 sections where you have to run a simulation to find the best solution. You will get emailed your results. There’s plenty of product integration for Sony (who releases the film with MGM) with their VAIO Laptop and Xperia phone. Check out Reddit and Unfiction for instant updates on the viral, including how to solve the first mission.It’s not clear at the moment if this part of a larger ARG, or just a fun tie-in. Either way, it’s a pretty fun exercise, if a bit frustrating. I couldn’t get past Mission 2. Let us know what you think about the exam and how far you got.In Skyfall, Bond’s (Daniel Craig) loyalty to M (Judi Dench) is tested as her past comes back to haunt her. The film also stars Javier Bardem, Ralph Fiennes, and Naomie Harris. Sam Mendes directs a screenplay from Neal Purvis, Robert Wade, and John Logan. Skyfall opens in US theaters on November 9th. ARGs & Campaigns Viral Marketing James BondSkyfall
Get A Rock-Hard Bod By Joining Dwayne “The Rock” Johnson’s ‘Team Hercules’ Campaign June 13, 2014June 13, 2014Dwyane Johnson stars as the Greek mythological hero Hercules in Paramount’s upcoming film, Hercules. In order to get into shape, Johnson had to endure a grueling 20-week regimen which included a “crazy diet”. Many film fans may wonder what goes into getting ripped for a character like Hercules, well The… Read More
Repo Men Motion Comic Debuts Online March 15, 2010March 15, 2010With only 3 days left to go before Repo Men hits your local cinemaplex, Universal has launched one last video, a Dennis Calero-illustrated motion comic debuting today SXSW and ready to download online. Find out more about this after the break. Read More
LOST Video Round-Up: Fan-Made and Official February 9, 2010February 9, 2010Everyone by now already knows I’m a huge fan of ABC’s LOST and all of the awesome fan-created content that we’ve gotten over the years. I’m also a fan of the Keyboard Cat, a silly YouTube video turned internet meme and later an internet phenomenon. It’s addition to any video… Read More