“Skyfall” Viral Asks “Are You Fit to Serve?” Dan Koelsch, October 17, 2012October 17, 2012 Do you think you have what it takes to be an agent of MI6? Find out with the viral campaign launched for the upcoming James Bond picture, Skyfall. You’ll be taken through several situations which will test your skills and knowledge to see if you really are fit to serve. Find out more after the jump! The mysterious IP address 50.112.251.215 comes from Reddit (via First Showing). There, you see the logo shown above with a microphone symbol underneath. Similar to Siri on the iPhone, you click on the mic to talk. Say the passphrase “God Save the Queen” to gain access to the website.Once inside, you’ll see that the site is MI6’s British Officer Exam, which is split into 5 sections where you have to run a simulation to find the best solution. You will get emailed your results. There’s plenty of product integration for Sony (who releases the film with MGM) with their VAIO Laptop and Xperia phone. Check out Reddit and Unfiction for instant updates on the viral, including how to solve the first mission.It’s not clear at the moment if this part of a larger ARG, or just a fun tie-in. Either way, it’s a pretty fun exercise, if a bit frustrating. I couldn’t get past Mission 2. Let us know what you think about the exam and how far you got.In Skyfall, Bond’s (Daniel Craig) loyalty to M (Judi Dench) is tested as her past comes back to haunt her. The film also stars Javier Bardem, Ralph Fiennes, and Naomie Harris. Sam Mendes directs a screenplay from Neal Purvis, Robert Wade, and John Logan. Skyfall opens in US theaters on November 9th. ARGs & Campaigns Viral Marketing James BondSkyfall
Rap Song Featured On ABC’s “Castle” Available Online As Music Video February 9, 2011On Monday night’s episode of ABC’s Castle, Beckett and Castle are investigating the death of a lottery winner. In the course of their investigation, they meet two thugs (and brothers) who are recording their first rap album. We actually get to hear a bit of it, and now the whole… Read More
“Gone Girl” Trailer: Ben Affleck And David Fincher’s Drama Has Chills Running Down Your Spine July 7, 2014July 7, 2014The second trailer David Fincher‘s adaptation of Gone Girl, starring Ben Affleck and Rosamund Pike, as gone online. Based on the Gillian Flynn – she also wrote the screenplay – novel of the same name, Gone Girl is a story that reads like it has been ripped from the headlines…. Read More
Trailers Weekly: “Movie 43”, “The Lone Ranger”, “Stoker”, “The Guilt Trip”, “A Good Day To Die Hard”, “Lincoln” October 7, 2012December 27, 2012Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week provided us with so many trailers, so… Read More