“Skyfall” Viral Asks “Are You Fit to Serve?” Dan Koelsch, October 17, 2012October 17, 2012 Do you think you have what it takes to be an agent of MI6? Find out with the viral campaign launched for the upcoming James Bond picture, Skyfall. You’ll be taken through several situations which will test your skills and knowledge to see if you really are fit to serve. Find out more after the jump! The mysterious IP address 50.112.251.215 comes from Reddit (via First Showing). There, you see the logo shown above with a microphone symbol underneath. Similar to Siri on the iPhone, you click on the mic to talk. Say the passphrase “God Save the Queen” to gain access to the website.Once inside, you’ll see that the site is MI6’s British Officer Exam, which is split into 5 sections where you have to run a simulation to find the best solution. You will get emailed your results. There’s plenty of product integration for Sony (who releases the film with MGM) with their VAIO Laptop and Xperia phone. Check out Reddit and Unfiction for instant updates on the viral, including how to solve the first mission.It’s not clear at the moment if this part of a larger ARG, or just a fun tie-in. Either way, it’s a pretty fun exercise, if a bit frustrating. I couldn’t get past Mission 2. Let us know what you think about the exam and how far you got.In Skyfall, Bond’s (Daniel Craig) loyalty to M (Judi Dench) is tested as her past comes back to haunt her. The film also stars Javier Bardem, Ralph Fiennes, and Naomie Harris. Sam Mendes directs a screenplay from Neal Purvis, Robert Wade, and John Logan. Skyfall opens in US theaters on November 9th. ARGs & Campaigns Viral Marketing James BondSkyfall
Tron Legacy Sequel Already In Production April 7, 2010June 6, 2010A lot of people are excited for Tron Legacy to come out in December, especially with the intricate viral campaign that is already going on. Both fans of the original Tron and new fans introduced to the film via the Internet or DVD are anticipating the movie’s release. We are… Read More
Tron Legacy: Access to Kevin Flynn’s Work Server Reveals High-Res Images and Animations May 6, 2010May 6, 2010I figured that the online release of Space Paranoids was for a reason. Now we know what its purpose is in the Tron Legacy viral campaign. Thanks to some new posts on the Flynn Lives forum, and the work of Unfiction members playing the game, we have access to one… Read More
IndieGoGo Campaign Looks For Help Funding The Independent Horror Film, “Charlie” January 16, 2013January 16, 2013Independent film director Louis Wong turns to the online community to help fund the final steps of post-production on his new horror film, “Charlie”. If you’ve ever dreamed of seeing your name on the big screen, illuminating a darkened theater at a Midnight showing, then this IndieGoGo campaign is for… Read More