“Skyfall” Viral Asks “Are You Fit to Serve?” Dan Koelsch, October 17, 2012October 17, 2012 Do you think you have what it takes to be an agent of MI6? Find out with the viral campaign launched for the upcoming James Bond picture, Skyfall. You’ll be taken through several situations which will test your skills and knowledge to see if you really are fit to serve. Find out more after the jump! The mysterious IP address 50.112.251.215 comes from Reddit (via First Showing). There, you see the logo shown above with a microphone symbol underneath. Similar to Siri on the iPhone, you click on the mic to talk. Say the passphrase “God Save the Queen” to gain access to the website.Once inside, you’ll see that the site is MI6’s British Officer Exam, which is split into 5 sections where you have to run a simulation to find the best solution. You will get emailed your results. There’s plenty of product integration for Sony (who releases the film with MGM) with their VAIO Laptop and Xperia phone. Check out Reddit and Unfiction for instant updates on the viral, including how to solve the first mission.It’s not clear at the moment if this part of a larger ARG, or just a fun tie-in. Either way, it’s a pretty fun exercise, if a bit frustrating. I couldn’t get past Mission 2. Let us know what you think about the exam and how far you got.In Skyfall, Bond’s (Daniel Craig) loyalty to M (Judi Dench) is tested as her past comes back to haunt her. The film also stars Javier Bardem, Ralph Fiennes, and Naomie Harris. Sam Mendes directs a screenplay from Neal Purvis, Robert Wade, and John Logan. Skyfall opens in US theaters on November 9th. ARGs & Campaigns Viral Marketing James BondSkyfall
Celebrate Star Wars Day By Putting Yourself in The Empire Strikes Back May 4, 2010Today, May 4th, is the unofficial Star Wars Day. Why this day? Does “May the 4th be with you” sound familiar? While the date has not gained ground in creating any kind of large activities, many Star Wars fans use the day to re-watch the old Trilogy and maybe even… Read More
Tron Tuesday: The Vehicles of Tron November 23, 2010November 25, 2010Its Tron Tuesday again, which means Disney has released another TRON: Legacy-related promotion. We have seen posters, samples of the Tron: Legacy Score, and clips from the movie. This Tron Tuesday’s promotion comes in the form of a video featuring the vehicles of the Grid. Hit the jump to see… Read More
Your TV show needs you! FOX Asks Fans to Campaign for GLEE August 27, 2009August 27, 2009New FOX show GLEE has just launched a new competition asking fans to create their own viral campaign. Using your social networks built through Twitter, Facebook, and MySpace, FOX will reward you every time you mention their new show during your status updates. By communicating through your own personal accounts… Read More