“Skyfall” Viral Asks “Are You Fit to Serve?” Dan Koelsch, October 17, 2012October 17, 2012 Do you think you have what it takes to be an agent of MI6? Find out with the viral campaign launched for the upcoming James Bond picture, Skyfall. You’ll be taken through several situations which will test your skills and knowledge to see if you really are fit to serve. Find out more after the jump! The mysterious IP address 50.112.251.215 comes from Reddit (via First Showing). There, you see the logo shown above with a microphone symbol underneath. Similar to Siri on the iPhone, you click on the mic to talk. Say the passphrase “God Save the Queen” to gain access to the website.Once inside, you’ll see that the site is MI6’s British Officer Exam, which is split into 5 sections where you have to run a simulation to find the best solution. You will get emailed your results. There’s plenty of product integration for Sony (who releases the film with MGM) with their VAIO Laptop and Xperia phone. Check out Reddit and Unfiction for instant updates on the viral, including how to solve the first mission.It’s not clear at the moment if this part of a larger ARG, or just a fun tie-in. Either way, it’s a pretty fun exercise, if a bit frustrating. I couldn’t get past Mission 2. Let us know what you think about the exam and how far you got.In Skyfall, Bond’s (Daniel Craig) loyalty to M (Judi Dench) is tested as her past comes back to haunt her. The film also stars Javier Bardem, Ralph Fiennes, and Naomie Harris. Sam Mendes directs a screenplay from Neal Purvis, Robert Wade, and John Logan. Skyfall opens in US theaters on November 9th. ARGs & Campaigns Viral Marketing James BondSkyfall
“The Hunger Games” Viral Unveils The Capitol Seal and District Registration August 31, 2011September 3, 2011The Hunger Games fans have been eagerly waiting to see what the distorted image would reveal and after two days of tweeting signals, the Capitol website has been updated to reveal the Capitol seal. But there is much more when you click on the seal. So hit the jump to… Read More
What If: Anti-Surrogates November 1, 2009January 23, 2010Last time on “What If” we had a look at how the the Surrogates viral could have been. The article explored the world prior to surrogates being a common sight and looked to explain our future and their path. We felt the film was lacking in explanation as to why… Read More
“Oldboy” Viral Campaign Wants You To Eat The Clues October 12, 2013Cookie monster coined the famous phrase, “om nom nom nom,” and now the people behind the Oldboy viral campaign want you to do just that. Except it won’t be on cookies. In the film Josh Brolin‘s character is imprisoned for 20 years for unknown reasons. As a “pet” he is… Read More