“Skyfall” Viral Asks “Are You Fit to Serve?” Dan Koelsch, October 17, 2012October 17, 2012 Do you think you have what it takes to be an agent of MI6? Find out with the viral campaign launched for the upcoming James Bond picture, Skyfall. You’ll be taken through several situations which will test your skills and knowledge to see if you really are fit to serve. Find out more after the jump! The mysterious IP address 50.112.251.215 comes from Reddit (via First Showing). There, you see the logo shown above with a microphone symbol underneath. Similar to Siri on the iPhone, you click on the mic to talk. Say the passphrase “God Save the Queen” to gain access to the website.Once inside, you’ll see that the site is MI6’s British Officer Exam, which is split into 5 sections where you have to run a simulation to find the best solution. You will get emailed your results. There’s plenty of product integration for Sony (who releases the film with MGM) with their VAIO Laptop and Xperia phone. Check out Reddit and Unfiction for instant updates on the viral, including how to solve the first mission.It’s not clear at the moment if this part of a larger ARG, or just a fun tie-in. Either way, it’s a pretty fun exercise, if a bit frustrating. I couldn’t get past Mission 2. Let us know what you think about the exam and how far you got.In Skyfall, Bond’s (Daniel Craig) loyalty to M (Judi Dench) is tested as her past comes back to haunt her. The film also stars Javier Bardem, Ralph Fiennes, and Naomie Harris. Sam Mendes directs a screenplay from Neal Purvis, Robert Wade, and John Logan. Skyfall opens in US theaters on November 9th. ARGs & Campaigns Viral Marketing James BondSkyfall
Surrogates Update September 1, 2009September 1, 2009Checking out ChooseYourSurrogate.com, I noticed that they have an update to the main page. VSI (Virtual Self Industries) is now on Twitter, under @VSILabs. Nothing has been tweeted as of yet, so I am led to believe it’s up too early on the main page and may be take off… Read More
Tron Legacy Motion Poster October 27, 2010Motion posters have been all the rage in past year or two, and Disney is jumping on board with a pretty cool motion poster for the upcoming Tron Legacy (via HeyUGuys). Take a look after the break. Read More
News “The Woman in Black” Wants You to See Scary Things October 31, 2011October 31, 2011The whole capturing your scared face thing has been played out. Reaction videos ranging of people blatantly staring into the screen only to see a monster pop out or a disgusting x-rated video are all over youtube and they are all basically the same. So this new reaction capturing viral… Read More