Disney’s “Wreck-It Ralph” Turns Bus Stops Into 8-Bit Photo Booths Dan Koelsch, October 18, 2012October 18, 2012 Disney is no stranger to viral marketing, and with their upcoming animated film Wreck-It Ralph, they have a storyline that is ripe for the viral pickings. The film is about an arcade game bad guy who is tired of his lot and travels to different games to prove he can be a hero. Disney decided to let bus patrons get in on the 8-Bit action with secret photo booths at bus stops in San Francisco, CA. Details and photos and the break. There are five total of these secret 8-bit photo booths in the San Francisco, and Peter Hartlaub of SFGate.com tried one out. Read his full experience at the link provided, and check out all of his photos below. As he mentions, the photos that the bus stop/booth take are more like 64-bit, but it’s the thought that counts. Wreck-It Ralph opens in theaters on November 2nd. Viral Marketing bus stopDisneyWreck-It Ralph
Black Dynamite Film and Viral Campaign Review January 22, 2010January 22, 2010 In September 2009, /Film ran the teaser trailer for director Scott Sanders’ Black Dynamite, a comedy based on the blaxploitation films of the 1970s. Directed by Scott Sanders and written by Michael Jai White, the film focuses around the main character of Black Dynamite, played by Michael Jai White (The… Read More
Apollo 18: New (Last?) Document, Arcade Game, and Final Trailer August 30, 2011 Dimension Films’ Apollo 18 finally opens in just a few days, so they have ramped their marketing efforts with possibly the last element of their viral campaign, a Facebook arcade game, and one more trailer. Get all the details after the break. Read More
Events A Quick Recap Of My First Time At Butt-Numb-A-Thon December 13, 2013December 14, 2013 It’s taken me several days to get back to normal and compose my thoughts after attending my first ever Butt-Numb-A-Thon in Austin, Texas. Held every December since 1999, the event is hosted by Ain’t It Cool‘s Harry Knowles in order to celebrate his birthday, and it’s a 24 hour movie… Read More