Teaser For “Europa Report” Brings Us Back to Viral Website Dan Koelsch, November 12, 2012 Back in February, we told you about a viral website for the sci-fi film Europa Report. Now a new teaser video has shown up to bring us back to the website. Find out what is going on after the break. Wayfare Entertainment sent out a teaser trailer today for Sebastián Cordero’s Europa Report, about a group of astronauts (including District 9‘s Sharlto Copley) going to Jupiter’s fourth moon Europa to search for extraterrestrial life.The website in the video is for Europa Ventures LLC, the company behind the expedition. This is the very website that was discovered back in February. We are still restricted from all the pages featured, but the site has been updated with a video feed of the spaceship and crew on its journey to Europa.What is interesting about this viral teaser is that it suggests doing a Google search for “Life on Europa”, but it doesn’t lead to anything related to the viral campaign. Maybe they just want people to learn about the subject to be better prepared for the movie. If you find anything interesting, let us know.There is no release date yet for the film, though IMDB suggests it will come out next year. In the meantime, follow Europa Ventures on Facebook, Twitter, and YouTube. ARGs & Campaigns Viral Marketing Viral Videos The Europa Report
Fifth and Possibly Final “Man of Steel” Trailer Brings the Action May 22, 2013Yesterday, the Man of Steel homepage had another transmission when you first get to the site. We expected it to lead to a new trailer, and we were right (though sooner than expected). Watch the “Fate of Your Planet” trailer after the break. Read More
Different Versions of “Super 8” TV Spot Reveal More Clues and Questions February 8, 2011March 11, 2011Today we found out that there in fact at least two (and possibly three) versions of the Super Bowl TV Spot for Super 8, between what aired and what’s online (available in HD from Apple).The much-talked-about images within the final shot of the lens are actually different in each version,… Read More
Does 3D Projection Mapping Have A Future In Film Marketing? April 25, 2011As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use… Read More