Teaser For “Europa Report” Brings Us Back to Viral Website Dan Koelsch, November 12, 2012 Back in February, we told you about a viral website for the sci-fi film Europa Report. Now a new teaser video has shown up to bring us back to the website. Find out what is going on after the break. Wayfare Entertainment sent out a teaser trailer today for Sebastián Cordero’s Europa Report, about a group of astronauts (including District 9‘s Sharlto Copley) going to Jupiter’s fourth moon Europa to search for extraterrestrial life.The website in the video is for Europa Ventures LLC, the company behind the expedition. This is the very website that was discovered back in February. We are still restricted from all the pages featured, but the site has been updated with a video feed of the spaceship and crew on its journey to Europa.What is interesting about this viral teaser is that it suggests doing a Google search for “Life on Europa”, but it doesn’t lead to anything related to the viral campaign. Maybe they just want people to learn about the subject to be better prepared for the movie. If you find anything interesting, let us know.There is no release date yet for the film, though IMDB suggests it will come out next year. In the meantime, follow Europa Ventures on Facebook, Twitter, and YouTube. ARGs & Campaigns Viral Marketing Viral Videos The Europa Report
Tron Legacy Motion Poster October 27, 2010Motion posters have been all the rage in past year or two, and Disney is jumping on board with a pretty cool motion poster for the upcoming Tron Legacy (via HeyUGuys). Take a look after the break. Read More
Mission Icefly Leads To Survival Code July 1, 2011Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the… Read More
Viral Marketing Behind-the-Scenes Effects Video For “Tron: Legacy” Spoils Movie January 5, 2011January 9, 2011I’m always a fan of seeing how big special effects are done in movies, but when it comes at the expense of spoiling the entire film, you need to be careful. Digital Domain worked on TRON: Legacy, and they made a cool behind-the-scenes video to show all the hard work… Read More