Teaser For “Europa Report” Brings Us Back to Viral Website Dan Koelsch, November 12, 2012 Back in February, we told you about a viral website for the sci-fi film Europa Report. Now a new teaser video has shown up to bring us back to the website. Find out what is going on after the break. Wayfare Entertainment sent out a teaser trailer today for Sebastián Cordero’s Europa Report, about a group of astronauts (including District 9‘s Sharlto Copley) going to Jupiter’s fourth moon Europa to search for extraterrestrial life.The website in the video is for Europa Ventures LLC, the company behind the expedition. This is the very website that was discovered back in February. We are still restricted from all the pages featured, but the site has been updated with a video feed of the spaceship and crew on its journey to Europa.What is interesting about this viral teaser is that it suggests doing a Google search for “Life on Europa”, but it doesn’t lead to anything related to the viral campaign. Maybe they just want people to learn about the subject to be better prepared for the movie. If you find anything interesting, let us know.There is no release date yet for the film, though IMDB suggests it will come out next year. In the meantime, follow Europa Ventures on Facebook, Twitter, and YouTube. ARGs & Campaigns Viral Marketing Viral Videos The Europa Report
“Under The Skin” Viral Marketing Gets Steamier By Using Sexy Scarlett Johansson Craigslist Ads March 16, 2014March 15, 2014The viral marketing for the new Under The Skin, starring Scarlett Johansson, is getting a bit more sexy as it progresses. When we last reported on the Under The Skin viral marketing campaign, the A24 marketing team launched a website asking a very touchy question: when was the last time… Read More
Salt: Day X Exists Mission 3 Now Live June 2, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to take photos of an exchange between Day X operatives so that the agency could… Read More
ABC’s Castle To Release “Naked Heat” Novel July 12, 2010July 12, 2010ABC’s hit show Castle is starting a viral trend that coincides with each season premiere. The crime procedural, about accomplished detective novel writer Richard Castle (Nathan Fillion) following around his new muse, Detective Kate Beckett (Stana Katic). Last year a real book by the fake author was released, and the… Read More