Teaser For “Europa Report” Brings Us Back to Viral Website Dan Koelsch, November 12, 2012 Back in February, we told you about a viral website for the sci-fi film Europa Report. Now a new teaser video has shown up to bring us back to the website. Find out what is going on after the break. Wayfare Entertainment sent out a teaser trailer today for Sebastián Cordero’s Europa Report, about a group of astronauts (including District 9‘s Sharlto Copley) going to Jupiter’s fourth moon Europa to search for extraterrestrial life.The website in the video is for Europa Ventures LLC, the company behind the expedition. This is the very website that was discovered back in February. We are still restricted from all the pages featured, but the site has been updated with a video feed of the spaceship and crew on its journey to Europa.What is interesting about this viral teaser is that it suggests doing a Google search for “Life on Europa”, but it doesn’t lead to anything related to the viral campaign. Maybe they just want people to learn about the subject to be better prepared for the movie. If you find anything interesting, let us know.There is no release date yet for the film, though IMDB suggests it will come out next year. In the meantime, follow Europa Ventures on Facebook, Twitter, and YouTube. ARGs & Campaigns Viral Marketing Viral Videos The Europa Report
New “Monsters University” YouTube Channel Debuts Campus Promo January 2, 2013Back in October, we told you about the viral website for Disney Pixar’s Monsters University. The website is for MU itself, and it has a realistic college campus website look. Now MU has its own YouTube channel, and they debuted a new recruitment commercial yesterday. Check it out after the… Read More
Viral Video: Sci-Fi Short “ABE” May 1, 2013May 1, 2013Have you ever wanted to know what a psychotic serial killer would be like as a robot? Well, VFX artist Rob McLellan has the answer in his short film ABE. The simplistic video successfully creeped me out. Check it out after the break. Read More
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More