Disney’s “Wreck-It Ralph” Creates 8 Bit Lane In London Dan Koelsch, January 12, 2013 It’s hard to believe that Disney’s latest animated film Wreck-It Ralph doesn’t open up in the UK until February 8th, over three months after its US release. Fortunately, Disney makes up for the wait a bit by creating 8 Bit Lane in London near the The Truman Brewery. Get the details after the break. Wreck-It Ralph is an adventure where arcade video games are alive and the title character jumps between them trying to be a hero. The London street lets you get in on the action by having a pixelated tree, dog, police car, and more. According to Now Here This, 8 Bit Lane is open until Sunday, and it has the world’s first Blipp-able building. Blippar is a visual discovery (read: augmented reality) app, and you can even play a game using it on said building. Click here to see a photo album of the lane, and check out a few highlights below. Source: Reddit Viral Marketing LondonWreck-It Ralph
Watch Episodes 4 and 5 of “The Inside Experience” August 3, 2011No, we didn’t slack off and miss an episode. The team behind the interactive web series The Inside Experience has posted two episodes back-to-back. Check them both out after the break. Read More
Interview: James Erwin talks “Rome Sweet Rome”, Reddit, And Jeopardy November 4, 2011A little over a week ago, I debuted an article about how one man’s response to a question on Reddit landed him a Hollywood agent and a Warner Bros. movie deal. At the time, we had little detail on what actually went into the process, but that’s all changed, as… Read More
Prometheus: Weyland Industries Adds Investor Information Page March 22, 2012March 22, 2012After we got two new images for Ridley Scott’s Alien prequel Prometheus, the Weyland Industries website has been updated to include a page on Investor Information, and it is quite extensive. There is only a small section on Project Prometheus, which you can check out after the jump. Read More