Disney’s “Wreck-It Ralph” Creates 8 Bit Lane In London Dan Koelsch, January 12, 2013 It’s hard to believe that Disney’s latest animated film Wreck-It Ralph doesn’t open up in the UK until February 8th, over three months after its US release. Fortunately, Disney makes up for the wait a bit by creating 8 Bit Lane in London near the The Truman Brewery. Get the details after the break. Wreck-It Ralph is an adventure where arcade video games are alive and the title character jumps between them trying to be a hero. The London street lets you get in on the action by having a pixelated tree, dog, police car, and more. According to Now Here This, 8 Bit Lane is open until Sunday, and it has the world’s first Blipp-able building. Blippar is a visual discovery (read: augmented reality) app, and you can even play a game using it on said building. Click here to see a photo album of the lane, and check out a few highlights below. Source: Reddit Viral Marketing LondonWreck-It Ralph
ARGs & Campaigns Norton And Google Chrome Reveal Alternative “X-Men: Days Of Future Past” Timeline May 2, 2014May 2, 2014While the excitement for X-Men: Days of Future Past builds as the release date draws nearer, Norton and Google Chrome have rolled out a cool interactive viral campaign for the movie. If you hop onto the X-Tension (Only viewable on Google Chrome–that’s the catch) you’re able to view an alternate… Read More
New Lost Teasers Reveal Secrets! (Or Do They?) January 15, 2010January 16, 2010OK so these teasers from the British TV network Sky 1 don’t actually give away any real secrets for Lost’s final season, but they are pretty humorous. Take a look. Read More
Iron Man 2 Production Timeline As Told By Twitter April 2, 2010October 18, 2011While many people bash on Twitter for its seemingly pointless nature, there are many legitimate uses for the website, and even some knowledge to be gained. For instance, as many know, Iron Man 2 director Jon Favreau has been tweeting throughout the Iron Man 2 production process, basically giving us… Read More