Aspiring Fashion Designer Campaigns Online to Design Jennifer Lawrence’s Oscar Dress Dan Koelsch, January 16, 2013 Marcus King is an aspiring fashion designer from Rancho Cucamonga, California, and he posted a video this week to YouTube to make a pitch to Jennifer Lawrence. King wants to design the Oscar nominee’s dress for this year’s ceremony. Watch his pitch after the break. Obviously, this is a long shot considering King is basically a nobody, and a female nominee’s Oscar dress is probably the most important dress they’ll ever wear. King is going social with the “Jennifer Lawrence, Please Wear My Dress To The Oscars Crusade”, setting up accounts on Facebook, Tumblr, Instragram, and Twitter to help spread the word. His feeds are full of pictures of supporters holding up the notebook with the crusade’s stylized title. I definitely give him props for boldness, and I hope Lawrence gets wind of this and at least replies. Viral News Viral Videos Academy AwardsJennifer LawrenceMarcus KingOscars
New “Iron Man 3” Viral Site Invites You To ‘Become Iron Man’! February 14, 2013February 15, 2013Briefly: Iron Man 3 is a few months away and it looks like Marvel Studios is launching a viral campaign for the Shane Black-directed picture. Stark Industries is looking for test subjects, but for what exactly? Registration to ‘Become Iron Man‘ is not yet open however don’t let that stop… Read More
Angry Birds Teams Up With “Rio” January 31, 2011On April 15th, 20th Century Fox and Blue Sky Studios will be bringing you the animated film Rio, about a rare bird that gets sent to Rio de Janiero to mate. As a clever cross-promotion, Rovio’s popular Angry Birds game for mobile devices will get a Rio version in March…. Read More
Viral Marketing Final Parody Trailer for “The Muppets” Takes on “Paranormal Activity” & “Twilight” October 27, 2011October 28, 2011The success of The Muppets marketing campaign is coming to an unfortunate end and after parody trailers for The Green Lantern, The Hangover II, and The Girl with the Dragon Tattoo, this final parody takes all of that and combines it with the box office smash Paranormal Activity 3 and… Read More