Aspiring Fashion Designer Campaigns Online to Design Jennifer Lawrence’s Oscar Dress Dan Koelsch, January 16, 2013 Marcus King is an aspiring fashion designer from Rancho Cucamonga, California, and he posted a video this week to YouTube to make a pitch to Jennifer Lawrence. King wants to design the Oscar nominee’s dress for this year’s ceremony. Watch his pitch after the break. Obviously, this is a long shot considering King is basically a nobody, and a female nominee’s Oscar dress is probably the most important dress they’ll ever wear. King is going social with the “Jennifer Lawrence, Please Wear My Dress To The Oscars Crusade”, setting up accounts on Facebook, Tumblr, Instragram, and Twitter to help spread the word. His feeds are full of pictures of supporters holding up the notebook with the crusade’s stylized title. I definitely give him props for boldness, and I hope Lawrence gets wind of this and at least replies. Viral News Viral Videos Academy AwardsJennifer LawrenceMarcus KingOscars
Watch A Message From the Dean of “Monsters University” February 15, 2013Disney Pixar’s marketing campaign for Monsters University, the prequel to the 2001 hit Monsters Inc., has centered on the idea of promoting the school where the film is set. MU is where monsters learn how to scare, and the in-world website for the college does a great job of making… Read More
Hollywood Second-Guessing Comic-Con, Could Viral Marketing Be Next? June 13, 2011June 13, 2011The New York Times ran a piece yesterday about how movie studios are taking a more cautious approach to this year’s San Diego Comic-Con. After propelling the comic book convention into the mainstream in recent years, why are they turning away now? Also, what could this shift in priorities mean… Read More
“Community” Background Storyline Finds Life Online October 13, 2010One of the great things about the Internet is its ability to highlight things that would otherwise go unnoticed. This has had great political and business ramifications, but has mainly impacted electronic media. Shows like LOST, which pack of lot of information into a single show or even scene, can… Read More