Infographic Highlights Most Noteworthy Viral Activity of 2012 Alex Gerage, January 16, 2013January 16, 2013 Nothing can convey numbers and statistics in an understandable way quite like an infographic. Seemingly proving that sentiment, the fine folks at The Viral Ad Network have put together a nifty little infographic summarizing the viral activity of 2012—the biggest viral videos, viral brands, and how they were shared among the social networks like Twitter and Facebook. And while the videos themselves should be familiar to you, you might be surprised to learn just how many people saw them. Check out the breakdown after the jump.It’s not surprising that each year, the number of views and shares of the most popular viral videos increase. After all, more and more individuals are acquiring the means to share and receive them. Still, The Viral Ad Network’s infographic is staggering. Do you remember when a video eventually reaching one million YouTube views by itself was historic? The videos listed in the graphic below, including Kony 2012 and Felix Baumgartner’s freefall from space, gained millions of them in mere hours and days.While there aren’t any film properties or movie studios on these lists, don’t think for a second advertising agencies aren’t noting what it is about these videos captured the attention of users and motivated them to share with others. I admire the way The Viral Ad Network differentiates between sharing and viewing viral videos, as that uniquely affects the ultimate impact a video has. It’s something to consider this upcoming year, as I imagine we’ll see some of these records broken and viral videos continue to establish itself as an important form of today’s media. Viral Marketing Viral News FacebookFelix BaumgartnerinfographicKony 2012The Viral Ad NetworkTwitterYouTube
Viral Video: Will Ferrell’s Facebook Friends Get To See His New Movie For Free March 12, 2012Will Ferrell’s Spanish language comedy Casa De Mi Padre opens this weekend, and the comedian has a special treat for his 3.5+ million Facebook friends. If you go to your local theater and tell them you’re friends with Ferrell on Facebook, they’ll let you in for free. Probably. Maybe. Unlikely…. Read More
New Clip Added To “Super 8” Editing Room Viral Site March 21, 2011March 22, 2011There is a new update to the piecemeal clip on S8editingroom.com, and while it doesn’t show much, it very well could right before the film is released. Take a look for yourselves. Read More
The Soapbox: Why Can’t Sony Do Anything Right? June 17, 2009January 16, 2010Sony, what is it with you and shoddy viral campaigns? You let a viral sit for half a year, send me free shit that I don’t want, made National Treasure for old people (Angles & Demons), and worst of all, you keep letting Roland Emmirich make movies. Seriously Sony, why… Read More