“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below.I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though.But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
LOST Viral Video Round-Up May 22, 2010May 21, 2010The series finale is tomorrow, and there is a plethora of LOST content on the web. We’ve tried to wrangle up some of the best videos for your viewing pleasure, as well as guide you in the right direction for even more. Check out what we caught after the break. Read More
Exclusive: “Find Me Event” Starts to Unveil the Grand Design October 12, 2011October 18, 2011You guys remember the article we did on Find Me Event, right? It’s the alternate reality game where the viewer helps free a prisoner from the clutches of the evil Architect. Well, the day of reveal is almost upon us and we’re now starting to put the pieces of the… Read More
This Just In: A Generic News Report January 28, 2010January 28, 2010Have you ever watched the news and noticed something…familiar about all those reports filed by correspondents? The same images, tone of voice, and even the structure? Charlie Brooker of BBC Four’s talkshow Newswire definitely notices the similarities. He filed this video report after the jump. Read More