“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below.I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though.But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
FRINGE: Divisions – Get A Look At Your Alternate Reality April 22, 2011We’ve been covering the recent countdown to a major event happening on FOX’s show Fringe. That countdown runs out during tonight’s episode. In the mean time, you can join Fringe Division and get a look at the life of the alternate version of yourself in a new online game, FRINGE:… Read More
Beavis and Butt-Head Do Extract September 3, 2009September 3, 2009Do you guys remember Beavis & Butt-Head, for years the only reasons to watch MTV during the 90’s. Unfortunately they haven’t been back on TV for a while now. At least not on a permanent basis. But here’s some good news for all us Beavis and Butt-Head fans out there…. Read More
Mission Icefly: New Video Has Hidden Image of Terry O’Quinn, Website Has Mysterious Letters June 25, 2011We’ve been covering the Mission Icefly/Test Subjects Needed viral campaign despite almost conclusive evidence that it’s just for a new flavor of Wrigley’s 5 gum. The campaign has been been interesting to follow, and knowing that 42 Entertainment is probably behind it intrigues us even more. Now we have some… Read More