“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below.I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though.But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
LOST Tidbits: Death Montage & Connections to Star Trek May 18, 2010With ABC’s LOST coming to an end, we’re seeing a lot more fan made videos, artwork, and analysis. Today we got montage of every death scene the show has had, as well as a great analysis of LOST’s connection to the Star Trek franchise, based on actors being in both…. Read More
NBC’s “Community” Tells a Three Season Long Joke November 29, 2011The NBC sitcom Community has become a favorite amongst the Internet savvy, and the show has rewarded us nerds with such viral gems as a Twitter episode and storyline an Abed storyline that played out entirely in the background of an episode. Now the show has taken it to the… Read More
Film Marketing Trends in 2011 January 13, 2011January 14, 2011We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing… Read More