“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below.I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though.But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
What If: Back to the Future September 16, 2009January 23, 2010In 1985 Robert Zemekis delivered a solid gold hit with Back To The Future. It followed the story of Marty Mcfly, who is transported back to 1955 in a time machine built out of a DeLorean, thanks to its flux capacitor. The film was an instant success, spawning 2 sequels… Read More
Marvel vs. DC 100th Episode Musical May 26, 2010Apple’s “I’m a Mac….and I’m a PC” commercials have created many spoofs and copies, but none have been taken as far as YouTube user ItsJustSomeRandomGuy‘s “Hi, I’m a Marvel….and I’m a DC” series. The channel, which features ads, spin-offs, reviews, parodies, and more, has finally reached 100 videos. There’s no… Read More
“Men In Black III” Viral Takes Page From “District 9”, Plus New Video From BugEyes March 6, 2012April 1, 2012Back in November, we told you about the beginning of a viral campaign for the upcoming sci-fi adventure comedy Men in Black III. There hadn’t been much movement, unfortunately, until today, when we got a new activity that should remind you of District 9. Details after the break. Read More