“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below.I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though.But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
Trip Your Balls Off To Ellie Goulding’s “Lights” January 14, 2012January 14, 2012Briefly: We don’t cover music very often here at MovieViral, but we like to branch out on occasion, and this is one of those. You may have heard Ellie Goulding’s hit song “Lights” on the radio in the past year, but when you try what her website simply calls “An… Read More
ARGs & Campaigns Game Of Thrones Coming To Theaters For IMAX Run January 14, 2015Time to scale The Wall on the big screen as HBO’s campaign for the next season of the hit fantasy show includes screening episodes of season four in select theaters in IMAX. While the show isn’t shot in the format, it will be digitally remastered for the IMAX run in… Read More
All Your O Belong to H.G. Wells! September 21, 2009September 21, 2009The Google mystery has been solved! In Google’s own bit of mysterious viral like antics, the online world has been discussing the meaning of the unusual appearance of UFO’s on Google’s homepage. First appearing on the 5th of September and crashing this site with the amount of traffic generated, Google… Read More