“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below.I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though.But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
Viral Video Round Up: Iron Man, Will Smith Making Noises, And More! June 2, 2013The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Oreo Brand Goes Global With Its Marketing For The New “Transformers” Film May 15, 2014The well-known cookie brand Oreo has done some movie tie-ins in the past, but nothing like this. For the first time ever, it’s inked a global movie marketing deal with Paramount Pictures to help promote their upcoming film, Transformers: Age of Extinction. After the break, find out some of the… Read More
Viral Marketing “The Lego Movie” Did Lego Versions Of Popular UK Commercials February 13, 2014February 13, 2014Recently, television viewers in the UK were given an interesting treat. The Lego Movie bought out a whole block of advertising and did stop-motion Lego versions of popular commercials that would normally play in that block. Check out all the commercials after the jump. Read More