“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below.I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though.But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
Catch Up on “H+” With New and Annotated Episodes September 3, 2012September 3, 2012If you’ve been watching Bryan Singer’s web series H+, you might be a little confused by its non-linear structure. Fortunately, the makers behind the series are aware of this dilemma, so they have started re-uploading episodes with annotations to help you piece the story together. The episodes are not embeddable… Read More
“Oz The Great & Powerful” Interview: Michelle Williams & Rachel Weisz Talk Wire Work; Sam Raimi Perfects 3D March 4, 2013March 4, 2013A few weeks ago we were invited to attend the press conference for the new Disney film Oz The Great and Powerful, directed by Sam Raimi. The film stars James Franco as the titular character seeking to become better than a good man and becoming a great one. Opportunity comes… Read More
Explore The Bates Motel With Your iPhone Flashlight In New Interactive Site February 19, 2014February 19, 2014Cinema’s most famous serial killer is back on the small screen. A&E’s successful horror series Bates Motel returns for it’s sophomore season in a couple weeks, and the network is keen to build on the buzz from the first season by giving fans more interactive content to enjoy. The show’s website recently… Read More