“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below.I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though.But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
Tron Legacy: Encom Releases Space Paranoids Teaser April 14, 2010April 14, 2010The Tron Legacy viral may be picking back up after a week or so of calmness. At the beginning of the month, Encom International had a press conference to announce that their famous game Space Paranoids would be coming online soon. Now the tech company has released an official teaser… Read More
2012: First Clip September 5, 2009September 5, 2009Our friends at HeyUGuys have a new clip from Roland Emmerich’s 2012. Watch it here: Gotta love that Bentley voice-activation plug, eh? Other than that, I think I can safely say that we’ve never seen a destruction/apocalypse movie like this before. Emmerich went ice-age style with The Day After… Read More
“Fifty Shades Of Grey” Unveils Viral Marketing Campaign And Teaser Poster January 24, 2014January 24, 2014While the Sam Taylor-Johnson directed adaptation of E.L James’ Fifty Shades Of Grey isn’t due to be released into theaters until Valentine’s Day 2015, Universal is already launching the viral marketing campaign for the film. The studio has also released the first poster from the film, in what the marketing… Read More