“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below.I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though.But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
Fake Terrible Ads Headline Viral Campaign for “100 Bloody Acres” May 13, 2013100 Bloody Acres is an Australian Horror Comedy about two brothers who sell fertilizer and use human parts as their “special ingredient”. To help promote the movie, Campfire & GMD Studios have created some deliberately awful amateur commercials for Morgan’s Organic Fertilizer. Check them out after the break, as well… Read More
Win A $1 Million If You Throw 100 MPH At Disney’s “Million Dollar Arm” Pitching Contest April 22, 2014Million Dollar Arm is based on JB Bernstein’s travels to India to find new baseball talent in hopes of keeping his sport agency alive. In a country known more for the sport of Cricket than baseball, he found two exciting pitching prospects thanks in part to a reality show competition… Read More
Warner Bros. Wants You To Be A Part Of The New Lego Movie March 22, 2013Legos are literally the building bocks of creativity and with just one simple piece a child’s imagination can run wild. Warner Bros. had acquired the rights to the toy brand and will make it a full-fledged film. Not only have they revealed the blocky movie title, but they have also… Read More