“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below.I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though.But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
Viral Video: The TV Theme Medley March 26, 2010Popular YouTube performer Freddie25 has built a following playing guitar, sometimes in very unique ways. Recently, the musician played a medley of over 20 popular TV themes by split-screening himself. Take a look after the jump. Read More
Dead Drop Activity Confirmed For Mission Icefly June 28, 2011June 28, 2011Yesterday we figured out that the Mission Icefly website was revealing cities throughout the United States. Now the letters are fully visible and instructions have been added to the bottom of the website, confirming our suspicions that a dead drop activity similar to the Flynn Lives campaign was imminent. Read… Read More
Try to ‘Take and Escape’ With Takers Online Game June 29, 2010June 29, 2010Sony Pictures has been really trying to create a strong online presence with their upcoming bank robbery film Takers. We’ve already seen a Facebook app for the action crime ensemble piece, and now we have an actual game. Get the details below. Read More