“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below.I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though.But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
Star Trek Viral Campaign Explained in 4 Minutes May 14, 2009April 7, 2010Confused by the Star Trek viral campaign that ended when the film came out this weekend? You’re not the only one (read: me). Here’s a great video that sums up the ARG in 4 minutes. Read More
Viral Video: “The Walking Dead” Is Mostly CGI April 18, 2011We’ve shown you in the past how television uses a lot more computer graphics and green screens than you’d expect to bring the show’s world to life, but you might be surprised by how digital the world of AMC’s The Walking Dead is. Even the flies were CGI! After the… Read More
Viral Video: Dancing Groot Scene From “Guardians Of The Galaxy” August 14, 2014August 14, 2014We are already nearing two weeks since the release of Guardians of the Galaxy, and true Marvel fans – all of whom should have told everyone not to leave the theater until the end of the credits by now – might have seen those hilarious extra credit scenes by now…. Read More