“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below.I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though.But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
Viral Marketing Viral Teaser Arrives Online For Vampire TV Show “The Strain” December 3, 2013December 3, 2013If you were watching The Walking Dead‘s midseason finale, you might have seen what’s actually the start of a viral campaign for the upcoming vampire TV show, The Strain. The new FX show is based on Guillermo del Toro’s The Strain Trilogy books, which he cowrote with Chuck Hogan and later turned… Read More
Get Ready for Dr. Horrible The Movie March 20, 2010One of the few good things to come out of the of 2007 Writers Guild strike was Joss Whedon’s Dr. Horrible’s Sing-A-Long Blog, a three-part Internet series that bypassed the studios and WGA rules. The TV episode-length film went viral and gained millions of fans (including myself). Since its release,… Read More
Bad Robot Releases Teaser Video For Unknown Project Called “Stranger” August 19, 2013J.J. Abrams sure loves his mysteries. Today, his production company Bad Robot posted a video to YouTube called Stranger. It looks to be a teaser for a television show or movie, but there is nothing on their official slate that matches up. Even sites like EW and /Film are puzzled…. Read More