“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign Michael Lee, February 26, 2013 Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour is just one of few the central plot devices that keeps the book moving forward and now we got our first look at these posters which could possibly lead to a viral campaign. check it out below. I’ll say this about these posters, they are very sleek and very stylish, of course since there is an emphasis on the latter in the books it does make a lot of sense. These posters do indicate that we won’t be getting the same old district placement campaign we got last year, and i doubt that we are going to see Jennifer Lawrence and Josh Hutcherson parade around the country for a “victory tour”, although the thought is nice. I could see uprisings and protests themed viral campaigns being held though. But all of this actually links back to the previous district placement campaign. These posters make us aware that Katniss and Peeta were victorious in The Hunger Games, and that the victory parade is coming to our district very soon. Viral Marketing LionsgateThe Hunger Games: Catching Fire
“Prometheus” Viral Campaign Continues On With Recruitment At San Diego Comic-Con June 27, 2012August 4, 2012 Normally a viral campaign would end when the film opens theatrically. But a new viral video for Prometheus has appeared online today that disproves that notion. Previous campaigns have focused on Elizabeth Shaw’s plea to Weyland to fund the fateful expedition, a description of a med pod, and a test… Read More
“The Amazing Spider-Man” Viral Continues With Oscorp and Potential Event June 1, 2012June 2, 2012 The Amazing Spider-Man viral campaign rages on with new updates through the Oscorp website. When we last checked in with the corporate site, one of the three games were available to play. Now all three are open, and with them come some easter eggs, including a possible event this month. Read More
“Muppets Most Wanted” Viral Marketing Campaign Launches Constantine BadFrog.Me Viral Site March 13, 2014March 13, 2014 The viral marketing campaign for Muppets Most Wanted has appeared on Super Bowl spots, parodied Spy-genre movie posters, campaigned for Awards they are not eligible for, mocked the internet, even spited Adele Dazeem. Now the marketing team has launched a whole new site to help promote the upcoming movie before… Read More