Warner Bros. Wants You To Be A Part Of The New Lego Movie Michael Lee, March 22, 2013 Legos are literally the building bocks of creativity and with just one simple piece a child’s imagination can run wild. Warner Bros. had acquired the rights to the toy brand and will make it a full-fledged film. Not only have they revealed the blocky movie title, but they have also revealed a reBRick contest where the winner will have his or her entry in the actual film itself. Hit the jump to see how you can get involved. Starting March 25th, fans will have a chance to be a part of the new Lego Movie from Warner Bros. By registering on http://redbrick.com, fans can submit a 15-30 second video that centers on the citizens of the Lego universe rallying together to prevent an unspeakable disaster.According to the press release they do this by quickly disassembling the elements of their environments, brick by brick, and rebuilding them into fantastic and fun hybrid vehicles and tools—the stranger and more innovative, the better, like rocket/dragons or butterfly/speedboats—to take part in an epic battle.Of course one of the major rules in this contest is that you must use only Lego licensed material. But the world they create is not limited, for Lego is allowing contestants to select a character and create an action sequence in one of their favorite LEGO worlds, such as LEGO City, Space, Pirates, Western, Vikings, Dino, Castle, and others.From their they can upload the 15-30 second video on youtube and bookmark it on ReBrick.com building page where it will be open for voting from the entire ReBrick membership.The 25 videos earning the most “Likes” will ultimately be reviewed for creativity, originality, theme and suitability for the film by a panel of judges, including Phil Lord and Christopher Miller, writers/directors of “THE LEGO MOVIE.”The Grand Prize winner will receive a trip for two to Warner Bros. Studios in Burbank, California, for a VIP Tour; a meeting with the directors, to participate in a LEGO build; an exclusive LEGO film camera designed and built by the official LEGO model shop; plus souvenir WARNER BROS. PICTURES items from the movie’s set, signed by the designers. His or her winning entry may also be edited into the film’s big battle sequence.Second and third place winners will also be honored, as well as winners of bi-weekly prizes selected during the challenge’s six-week run, for a range of additional prizes, including tickets to the Studio’s tour, “THE LEGO MOVIE” merchandise, a $200 gift card for the Studio’s online store, and a feature spot on The Official LEGO Channel on YouTube. Viral Marketing ReBrickThe Lego MovieWarner Bros
Donald Glover Campaigns for Spider-Man Role May 31, 2010May 31, 2010Comedian and actor Donald Glover (Mystery Team, NBC’s Community) has started a viral campaign to get him an audition for the role of Peter Parker in the new Spider-Man film. Glover has taken to the social marketing streets (i.e. Facebook and Twitter) and is already seeing a lot of support…. Read More
New Surrogates Featurette August 19, 2009August 19, 2009Take a look at this new video with Surrogates director Jonathan Mostow, as well as some of the cast, including Bruce Willis, as they discuss the joys of having a full head of hair and seeing the world from the comfort of your own home. Gives some glimpses into some… Read More
“Avengers: Age of Ultron”: Have the Best Day Ever with RDJ; New Trailer Thursday! March 3, 2015March 4, 2015We’re a little less than two months away from the debut of Marvel Studio’s follow up to its billion-dollar grossing juggernaut, Avengers: Age of Ultron! The marketing campaign is in full swing now with character poster reveals, TV Spots and now contests. Omaze and Robert Downey, Jr. are offering fans a… Read More