“The Lizzie Bennet Diaries” DVD Kickstarter Is Over 600% Funded With 2 Weeks Left Dan Koelsch, April 8, 2013April 9, 2013 Tomorrow will mark the one year anniversary of The Lizzie Bennet Diaries, a modern retelling of Jane Austen’s classic novel Pride and Prejudice, premiering on YouTube. The series ended just over a week ago after 100 episodes, and now the production company Pemberley Digital is in the midst of a Kickstarter campaign to release the series on DVD. Get the details after the break. If this article’s title didn’t clue you in, the The Lizzie Bennet Diaries DVD…and More! Kickstarter has done amazingly well. It reached it’s $60,000 goal within 6 hours of going live on March 22nd, and it is now sitting just shy of $370,000 pledged and 5,500 backers with 2 weeks to go. Like most Kickstarter campaigns, there are plenty of good rewards at various pledge levels, including signed copies of the DVD, voicemails from the cast, and even a guest spot in the upcoming web series Welcome to Sanditon (which is sadly already taken). Most of the backers have donated $55 or more, as that is lowest amount you can pledge and get a copy of the DVD.We covered the web series when it first debuted last year, and it’s nice to see it gain an audience. While popular YouTuber Hank Green is an Executive Producer on the series, he hasn’t whored out the show on his own channels, making the 31 million views and almost 200,000 subscribers that more impressive. Viral Marketing KickstarterThe Lizzie Bennet Diaries
“Pandemic” Movie To Play Out As ARG During Sundance January 19, 2011Our good friends at ARGNet have come across a short film set to premiere at the Sundance Film Festival that is actually an extension of an old ARG. In fact, the short film, titled Pandemic 41.410806, -75.654259, serves as the teaser for the renewed ARG set to play out at… Read More
“Orange Is The New Black” Food Truck Event Threw Pies At The People Of New York June 16, 2014June 16, 2014There are times where I wished marketing gags in New York could find their way here on the west coast. The Archer Debonair Mobile was one of them. Not only are these advertisements a great way to push said product, but you get some free swag out of it. So… Read More
General Zod Has A Message For Earth in “Man of Steel” Viral Video; New Website Goes Live April 14, 2013April 14, 2013This weekend’s Man of Steel viral event seems to have come to an end. Yesterday, the DSRW Project decoded a transmission that contained the message “YOU ARE NOT ALONE”. The Man of Steel official site, which had been counting down to an event by slowly revealing General Zod’s shield symbol… Read More