Vince Vaughn and SNL Take On Al Pacino, The Weather Channel, and More Dan Koelsch, April 14, 2013April 14, 2013 Vince Vaughn hosted Saturday Night Live last night to promote his upcoming film The Internship. The show included skits about Al Pacino’s biopics, a dramatic show on The Weather Channel, and NBC Sports. Check out the clips of these sketches after the break, and watch the full episode on NBC.com. Viral Marketing Viral Videos Saturday Night Live
‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices October 21, 2014October 21, 2014What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger… Read More
Dead Drop Activity Confirmed For Mission Icefly June 28, 2011June 28, 2011Yesterday we figured out that the Mission Icefly website was revealing cities throughout the United States. Now the letters are fully visible and instructions have been added to the bottom of the website, confirming our suspicions that a dead drop activity similar to the Flynn Lives campaign was imminent. Read… Read More
Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening June 9, 2012June 9, 2012We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their… Read More