Alan’s Insanity Expressed On New “The Hangover Part III” Tumblr Michael Lee, April 17, 2013April 17, 2013 While there have been some great tumblr sites that were used for some viral marketing campaigns, there are a few that feel like they are last ditch efforts from the digital marketing department. Take for instance the latest tumblr for The Hangover Part III, set up by the WB team. To call it a weak viral marketing campaign would be a bit to generous. Hit the jump to find out why.All the tumblr really is, is just some sort of Alan-themed tumblr. There is a giraffe cursor and a howling wolf in the background. There is a variety of photos and drawings that can only come from someone like Alan. Honestly it doesn’t feel like it ties in with the film itself.Regardless, the tumblr is set up, it is here, and it’s really not that great. Here are a couple photos to emphasize just how underwhelming the site is. The Hangover Part III opens in theaters on May 24. Viral Marketing Viral News The Hangover Part IIITodd PhillipsWarner BrosZach Galifianakis
Paranormal Activity 2: Creepy Phone Call Leads To Katie’s Voicemail October 19, 2010Briefly: While the viral marketing for Paranormal Activity 2 is not really streamlined or narrative in nature, it’s still fascinating. Dread Central got a phone call last night (which you can hear on the site) from what appeared to be a frantic Katie (from the first film) trying to get… Read More
“Real Steel” Sends Out WRB Posters! May 9, 2011May 9, 2011A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to… Read More
Watch Steven Soderbergh’s Silent ‘Raiders Of The Lost Ark’ In Black And White September 23, 2014September 23, 2014It’s interesting to see what kinds of videos go viral. There’s the fan based content. Then there’s the viral marketing. But what retired director Steven Soderbergh does for Raiders of the Lost Ark is actually quite interesting. Soderberg says transformed the colorful and spectacular Raiders of the Lost Ark into… Read More