Alan’s Insanity Expressed On New “The Hangover Part III” Tumblr Michael Lee, April 17, 2013April 17, 2013 While there have been some great tumblr sites that were used for some viral marketing campaigns, there are a few that feel like they are last ditch efforts from the digital marketing department. Take for instance the latest tumblr for The Hangover Part III, set up by the WB team. To call it a weak viral marketing campaign would be a bit to generous. Hit the jump to find out why.All the tumblr really is, is just some sort of Alan-themed tumblr. There is a giraffe cursor and a howling wolf in the background. There is a variety of photos and drawings that can only come from someone like Alan. Honestly it doesn’t feel like it ties in with the film itself.Regardless, the tumblr is set up, it is here, and it’s really not that great. Here are a couple photos to emphasize just how underwhelming the site is. The Hangover Part III opens in theaters on May 24. Viral Marketing Viral News The Hangover Part IIITodd PhillipsWarner BrosZach Galifianakis
Iron Man 2: Accutech Sends Out Package April 8, 2010With Iron Man 2 less than a month away, the viral updates are coming thick and fast as Paramount and Marvel ramp up the campaign before the release. Today our friends at the UK site HeyUGuys received a package from Accutech, the company set up by Tony Stark to bring… Read More
Cooper’s Dell Site Update Gives Hope to “Red State” Viral Activity July 28, 2011July 28, 2011Kevin Smith effectively shut down any hopes of viral campaigns when he announced that he would be the one distributing Red State. But there are some signs of hope that a viral campaign could be reactivated when Smith said that he would distribute the film to the public via video… Read More
New Surrogates TV Spot September 2, 2009September 2, 2009With the release of Surrogates on September 25th, the advertising campaign is stepping up. We reported yesterday that a twitter account has been set up (@VSILabs) and they have recently made their first tweet directing you to the choose your surrogate on the website. Today we have some new footage… Read More