Alan’s Insanity Expressed On New “The Hangover Part III” Tumblr Michael Lee, April 17, 2013April 17, 2013 While there have been some great tumblr sites that were used for some viral marketing campaigns, there are a few that feel like they are last ditch efforts from the digital marketing department. Take for instance the latest tumblr for The Hangover Part III, set up by the WB team. To call it a weak viral marketing campaign would be a bit to generous. Hit the jump to find out why.All the tumblr really is, is just some sort of Alan-themed tumblr. There is a giraffe cursor and a howling wolf in the background. There is a variety of photos and drawings that can only come from someone like Alan. Honestly it doesn’t feel like it ties in with the film itself.Regardless, the tumblr is set up, it is here, and it’s really not that great. Here are a couple photos to emphasize just how underwhelming the site is. The Hangover Part III opens in theaters on May 24. Viral Marketing Viral News The Hangover Part IIITodd PhillipsWarner BrosZach Galifianakis
ARGs & Campaigns “Apollo 18″ Steps Up Viral With Top Secret Document and New Website December 15, 2010April 27, 2011Last month we told you about Dimension Films’ found-footage thriller Apollo 18, whose plot revolves around the idea that there is a (sinister) reason that we never went back to the moon (at least publicly) after the Apollo 17 mission. There was a strange viral video that accompanied the debut… Read More
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More
Viral Video: Jane Austen’s Fight Club July 26, 2010July 26, 2010I want you to hit me as hard as you can. The past few years have seen a lot of classic literature mashed up with more modern interests, probably best seen in the novel Pride and Prejudice and Zombies. Now we have a fan made trailer that takes this to… Read More