“Ender’s Game” Website Features Social Media Links Dan Koelsch, April 20, 2013 Briefly: Lionsgate’s Ender’s Game, based on the acclaimed novel of the same name, is a sci-fi film set in a future where children are being trained to fight against an alien attack. The film’s official website is titled if-sentinel.com, with IF standing for International Fleet. It’s pretty much just a splash page right now with links to Facebook, Twitter, Google Plus, and Tumblr. Considering the in-world name of the website, I wouldn’t be surprised if they use it to do some fun marketing before the film opens in theaters on November 1st. Viral Marketing Ender's Game
Avatar: New Ad and Interview with Colonel Quaritch November 23, 2009November 25, 2009Thanks to one our readers, we have found the YouTube channel for the Coke Zero Avatar tie-in that seems to be the source behind the viral so far. Alex reported on AVTR.com a while ago, which is also connected with Coke Zero. Other than the occasional update not much has… Read More
Buy Avatar Toys, Get Some Content October 24, 2009October 23, 2009A funny thing happened on my latest trip to Target. During my obligatory perusal of the store’s toy aisle to check out the latest Star Wars offerings, I stumbled upon an entire section devoted to Avatar. Figures, ships, playsets, and more took up a substantial portion of the aisle. What caught my eye… Read More
HGTV and Disney Create “Electrifying Garden” At Comic-Con July 10, 2012If you’re going to San Diego Comic-Con this week, then you are in a visual treat courtesy of Disney and HGTV. The two have teamed up to transform the Hilton San Diego Gaslamp Quarter lawn into an “Electrifying Garden” inspired by Disney’s Frankenweenie. We will include this and the film’s… Read More