“Star Trek Into Darkness” Villain Takes a Page from General Zod in Viral Video Dan Koelsch, April 20, 2013April 20, 2013 It’s easy to forget that Summer blockbuster movies open internationally, especially when the marketing that is not often tailored to them. Paramount’s Star Trek Into Darkness, however, has a viral video on a few international versions of Yahoo! and official Facebook pages where the antagonist John Harrison (played by Benedict Cumberbatch) talks about Captain James T. Kirk. The video intercuts clips we’ve seen in trailers with fuzzy images of Harrison, and it reminds me (and TrekMovie) of the Man of Steel viral video where General Zod calls out Superman. Check out the Star Trek video after the break.Star Trek Into Darkness opens in US theaters on May 17th. Viral Marketing Viral Videos Star Trek Into Darkness
Operation Early Bird Leads to Early Screenings of “The Dark Knight Rises” Prologue December 9, 2011December 9, 2011Earlier this week, two mysterious CIA documents were “leaked” online. It was quickly revealed that these had something to do with The Dark Knight Rises. A third document, tweeted out yesterday by The Fire Rises, mentioned a black ops mission called “Operation Early Bird”. This lead to the discovery of… Read More
Veronica Mars Movie Update: 4 Days to Go! April 8, 2013April 7, 2013The Veronica Mars Movie Project ends its Kickstarter crowdsourcing effort on Friday, and with around 73,000 backers and $4.8 million pledged, I think we can call it a great success. After the break, read some of the recent updates to the project. Read More
ARGs & Campaigns Game Of Thrones Coming To Theaters For IMAX Run January 14, 2015Time to scale The Wall on the big screen as HBO’s campaign for the next season of the hit fantasy show includes screening episodes of season four in select theaters in IMAX. While the show isn’t shot in the format, it will be digitally remastered for the IMAX run in… Read More