“Star Trek Into Darkness” Villain Takes a Page from General Zod in Viral Video Dan Koelsch, April 20, 2013April 20, 2013 It’s easy to forget that Summer blockbuster movies open internationally, especially when the marketing that is not often tailored to them. Paramount’s Star Trek Into Darkness, however, has a viral video on a few international versions of Yahoo! and official Facebook pages where the antagonist John Harrison (played by Benedict Cumberbatch) talks about Captain James T. Kirk. The video intercuts clips we’ve seen in trailers with fuzzy images of Harrison, and it reminds me (and TrekMovie) of the Man of Steel viral video where General Zod calls out Superman. Check out the Star Trek video after the break.Star Trek Into Darkness opens in US theaters on May 17th. Viral Marketing Viral Videos Star Trek Into Darkness
WonderCon 2010 Preview March 31, 2010October 18, 2011Most people know about Comic-Con International’s yearly convention in San Diego (soon to be Anaheim?), but what you may not know is that the organization has more than one event every year. WonderCon is held annually in San Francisco, and the 2010 convention is this weekend, April 2-4. Find out… Read More
Viral Marketing – Why Only Movies? June 7, 2009July 6, 2010Viral marketing campaings have been staging an uprising ever since Cloverfield‘s viral. Some virals have been exceptional (The Dark Knight comes to mind), and others have been iffy (Watchmen). But why are movies the only form of entertainment using viral? Read More
News Jon Favreau Tweets Cowboys & Aliens Super Bowl Spot February 6, 2011February 10, 2011This year a lot of brands have been releasing their Super Bowl ads online before the big game. It’s worked for some companies, like Volkswagen, but most have gone by unnoticed. Just a few minutes ago, Jon Favreau tweeted a link to the Super Bowl spot for Cowboys and Aliens…. Read More