Pacific Rim: Design Your Own Jaeger Dan Koelsch, May 11, 2013May 11, 2013 In Pacific Rim, gigantic sea monsters called Kaiju terrorize coastal populations from another dimension, so the world has to come together to design and build Jaegers, massive robots that can defeat the Kaiju. Now, Warner Bros. is letting you get in on the action yourself with their Jaeger Designer. Get the details after the break. The Jaeger Designer app is actually one of the cooler interactive features I’ve seen from Warner Bros. First, you get to construct a Jaeger using a few preset options for each part of the body: the head, chest, upper and lower arms, etc. You can even choose to have each part show signs of battle, rust, or dirt. After you add some decals, you can colorize your Jaeger, then create a custom poster. There’s a lot of great design options for the poster, including choosing a name and country, poses, and background. Then, you can download the image or share it with your friends online. Below is what I created (inspired by Iron Patriot and Captain America).Try it out for yourself and let us know what you think. In order to save your design for future changes, you’ll have to connect with Facebook.Pacific Rim opens in theaters on July 12th. Viral Marketing Pacific Rim
“Edge Of Tomorrow” Viral Campaign Leads To Trailer Reveal On Wednesday; Plus New Images Released December 9, 2013December 9, 2013Warner Bros will be pulling out all the stops on their biggest tentpoles next summer by releasing the first trailers for Godzilla and Edge Of Tomorrow. As we’ve mentioned previously, the Godzilla trailer will drop tomorrow, but for Doug Liman‘s Edge Of Tomorrow, starring Tom Cruise and Emily Blunt, that… Read More
Heavy Rain Viral: Week 2 Report – The Investigation Continues! February 6, 2010February 6, 2010As promised, I’m back with a report of Week 2 of Sony’s Heavy Rain “Four Days Challenge” viral. I can now officially say that I’ll be covering the next few weeks of the event as well, so expect updates on this each week until it ends. After the disappointing end… Read More
What If: Back to the Future September 16, 2009January 23, 2010In 1985 Robert Zemekis delivered a solid gold hit with Back To The Future. It followed the story of Marty Mcfly, who is transported back to 1955 in a time machine built out of a DeLorean, thanks to its flux capacitor. The film was an instant success, spawning 2 sequels… Read More