Pacific Rim: Design Your Own Jaeger Dan Koelsch, May 11, 2013May 11, 2013 In Pacific Rim, gigantic sea monsters called Kaiju terrorize coastal populations from another dimension, so the world has to come together to design and build Jaegers, massive robots that can defeat the Kaiju. Now, Warner Bros. is letting you get in on the action yourself with their Jaeger Designer. Get the details after the break. The Jaeger Designer app is actually one of the cooler interactive features I’ve seen from Warner Bros. First, you get to construct a Jaeger using a few preset options for each part of the body: the head, chest, upper and lower arms, etc. You can even choose to have each part show signs of battle, rust, or dirt. After you add some decals, you can colorize your Jaeger, then create a custom poster. There’s a lot of great design options for the poster, including choosing a name and country, poses, and background. Then, you can download the image or share it with your friends online. Below is what I created (inspired by Iron Patriot and Captain America).Try it out for yourself and let us know what you think. In order to save your design for future changes, you’ll have to connect with Facebook.Pacific Rim opens in theaters on July 12th. Viral Marketing Pacific Rim
Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four July 26, 2010QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away… Read More
Don’t Touch Leighton Meester’s Shit February 1, 2011Screen Gems brings the thriller The Roommate to theaters this Friday, but right now, star Leighton Meester (who plays the psycho title character) wants you to stop touching her shit, and she’s even made a PSA for it on CollegeHumor. Take a look after the break. Read More
Viral Marketing J.K. Rowling’s New Harry Potter Story Is Unlocked By Solving a Riddle December 12, 2014The first day of J.K. Rowling’s 12 Days of Christmas story fest has started, where she will post a new story from the Harry Potter universe every day until Christmas. Of course, she doesn’t make it easy on you right off the bat. The only way you get to see… Read More