Pacific Rim: Design Your Own Jaeger Dan Koelsch, May 11, 2013May 11, 2013 In Pacific Rim, gigantic sea monsters called Kaiju terrorize coastal populations from another dimension, so the world has to come together to design and build Jaegers, massive robots that can defeat the Kaiju. Now, Warner Bros. is letting you get in on the action yourself with their Jaeger Designer. Get the details after the break. The Jaeger Designer app is actually one of the cooler interactive features I’ve seen from Warner Bros. First, you get to construct a Jaeger using a few preset options for each part of the body: the head, chest, upper and lower arms, etc. You can even choose to have each part show signs of battle, rust, or dirt. After you add some decals, you can colorize your Jaeger, then create a custom poster. There’s a lot of great design options for the poster, including choosing a name and country, poses, and background. Then, you can download the image or share it with your friends online. Below is what I created (inspired by Iron Patriot and Captain America).Try it out for yourself and let us know what you think. In order to save your design for future changes, you’ll have to connect with Facebook.Pacific Rim opens in theaters on July 12th. Viral Marketing Pacific Rim
Viral Marketing Viral Teaser Arrives Online For Vampire TV Show “The Strain” December 3, 2013December 3, 2013If you were watching The Walking Dead‘s midseason finale, you might have seen what’s actually the start of a viral campaign for the upcoming vampire TV show, The Strain. The new FX show is based on Guillermo del Toro’s The Strain Trilogy books, which he cowrote with Chuck Hogan and later turned… Read More
Could This Weird Video Be Viral for a Band? December 9, 2009March 16, 2010Thanks to the lack of a comprehensive viral campaign the likes of District 9 or 2012, we have a little more time now to find some more obscure viral. Check out the video below, posted on a YouTube account titled “iamamiwhoami“. I have to warn you first that it’s a… Read More
Create Your Very Own ‘The LEGO Movie’ Sig Fig November 4, 2013November 4, 2013The LEGO Movie marketing campaign has taken a slight shift to the viral angle. We’ve previously posted a contest the film held where the winner would be a part of the film. Chances are if you are reading this post, you probably didn’t win, but the Warner Bros. team doesn’t… Read More