More “Kick-Ass 2” Viral Videos Released for “Justice Forever” Recruitment Caleb Hamilton, July 1, 2013July 2, 2013 Last week, Kick-Ass himself released a video, asking for people to leave their “normal life” behind and join his team of superheroes, Justice Forever. Now several of the other team members, Dr. Gravity (Donald Faison), Insect Man (Robert Emms) and Battle Guy (Clark Duke) have released similar videos. Check them out after the jump!Inspired by Kick-Ass (Aaron Taylor-Johnson), other masked heroes appear. One such, Colonel Stars and Stripes (Jim Carrey), forms a team and Kick-Ass joins them on patrol, while Hit-Girl (Chloë Grace Moretz) “retires”, and tries to have a normal life. Meanwhile Red Mist (Christopher Mintz-Plasse)—reborn as The Mother Fucker—returns to play supervillain with his army, and exact revenge on Kick-Ass for his father’s death.You can join the crime fighting team by signing up at WeAreJusticeForever.com. Unlock badges and gain points by sharing content and recruiting fans. Complete challenges for a change to win prizes including swag, cash, and even a trip to San Diego to party with the cast of Kick Ass 2 at Comic-Con. You even get a free Hit Girl digital comic just for signing up. Watch the new recruitment videos below, and let us know what your superhero name is in the comments below.Kick-Ass 2 hits theaters August 16, 2013! ARGs & Campaigns Viral Marketing Viral Videos Kick-Ass 2
‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices October 21, 2014October 21, 2014What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger… Read More
Viral Video Roundup: “Game of Thrones”, “Godzilla”, Netflix, And More! May 11, 2014The Internet is full of videos related to movies and television, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest. In this week’s edition: An imp’s trial, a giant lizard musical, and poor recommendations. Hit the… Read More
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More