More “Kick-Ass 2” Viral Videos Released for “Justice Forever” Recruitment Caleb Hamilton, July 1, 2013July 2, 2013 Last week, Kick-Ass himself released a video, asking for people to leave their “normal life” behind and join his team of superheroes, Justice Forever. Now several of the other team members, Dr. Gravity (Donald Faison), Insect Man (Robert Emms) and Battle Guy (Clark Duke) have released similar videos. Check them out after the jump!Inspired by Kick-Ass (Aaron Taylor-Johnson), other masked heroes appear. One such, Colonel Stars and Stripes (Jim Carrey), forms a team and Kick-Ass joins them on patrol, while Hit-Girl (Chloë Grace Moretz) “retires”, and tries to have a normal life. Meanwhile Red Mist (Christopher Mintz-Plasse)—reborn as The Mother Fucker—returns to play supervillain with his army, and exact revenge on Kick-Ass for his father’s death.You can join the crime fighting team by signing up at WeAreJusticeForever.com. Unlock badges and gain points by sharing content and recruiting fans. Complete challenges for a change to win prizes including swag, cash, and even a trip to San Diego to party with the cast of Kick Ass 2 at Comic-Con. You even get a free Hit Girl digital comic just for signing up. Watch the new recruitment videos below, and let us know what your superhero name is in the comments below.Kick-Ass 2 hits theaters August 16, 2013! ARGs & Campaigns Viral Marketing Viral Videos Kick-Ass 2
You Can Decide How “Terra Nova” Ends…If You Buy the DVD September 16, 2012I was one of the few fans of Fox’s sci fi series Terra Nova, and was obviously sad to see it cancelled after only 11 episodes. The show ended on a cliffhanger, but the time travel series came out on DVD this week, and if you bought a copy, then… Read More
“Star Trek Into Darkness” Viral Finally Launches, Only a Chosen Few Can Be The 1701 April 24, 2013April 24, 2013Last December, a link was hidden in the first Star Trek Into Darkness teaser trailer. It lead us to AreYouthe1701.com, to sign up for what many hoped would be a huge campaign centered on the USS Enterprise (1701 is the ship’s registration number), turned out to be a dud. Sitting… Read More
Viral Marketing ESPN Brings Admiral Ackbar to Primetime September 9, 2010October 18, 2011It’s probably not quite the same thrill as destroying the Death Star, but for one evening, everyone’s favorite squid-faced rebel hero, Admiral Ackbar, was the talk of the college football world. That is because ESPN aired a commercial documenting the now infamous campaign by University of Mississippi students to have… Read More