More “Kick-Ass 2” Viral Videos Released for “Justice Forever” Recruitment Caleb Hamilton, July 1, 2013July 2, 2013 Last week, Kick-Ass himself released a video, asking for people to leave their “normal life” behind and join his team of superheroes, Justice Forever. Now several of the other team members, Dr. Gravity (Donald Faison), Insect Man (Robert Emms) and Battle Guy (Clark Duke) have released similar videos. Check them out after the jump!Inspired by Kick-Ass (Aaron Taylor-Johnson), other masked heroes appear. One such, Colonel Stars and Stripes (Jim Carrey), forms a team and Kick-Ass joins them on patrol, while Hit-Girl (Chloë Grace Moretz) “retires”, and tries to have a normal life. Meanwhile Red Mist (Christopher Mintz-Plasse)—reborn as The Mother Fucker—returns to play supervillain with his army, and exact revenge on Kick-Ass for his father’s death.You can join the crime fighting team by signing up at WeAreJusticeForever.com. Unlock badges and gain points by sharing content and recruiting fans. Complete challenges for a change to win prizes including swag, cash, and even a trip to San Diego to party with the cast of Kick Ass 2 at Comic-Con. You even get a free Hit Girl digital comic just for signing up. Watch the new recruitment videos below, and let us know what your superhero name is in the comments below.Kick-Ass 2 hits theaters August 16, 2013! ARGs & Campaigns Viral Marketing Viral Videos Kick-Ass 2
Super 8 Countdown Ends: New Images and Website May 13, 2010June 12, 2010The countdown on ScariestThingIEverSaw.com ended tonight, and we got the next chapter in Super 8 viral. Once all 134640 bytes downloaded, we got more access to the PDP-11 computer console, which led to some interesting images, which themselves led us to a new viral website. Find out all the details… Read More
General Zod Has A Message For Earth in “Man of Steel” Viral Video; New Website Goes Live April 14, 2013April 14, 2013This weekend’s Man of Steel viral event seems to have come to an end. Yesterday, the DSRW Project decoded a transmission that contained the message “YOU ARE NOT ALONE”. The Man of Steel official site, which had been counting down to an event by slowly revealing General Zod’s shield symbol… Read More
Viral Marketing Hipsters Compare Jeans not Cards in ‘American Psycho’ Inspired Viral Video January 21, 2014January 21, 2014This is almost too painfully purposefully ironic. The folks over at the creative agency Flickering Wall take on one of the best scene’s of the 2000’s cult classic ‘American Psycho’ in their ad video for Denham Jeans and ingeniously make business card obsessed yuppies into jean obsessed hipsters. Hit the… Read More