More “Kick-Ass 2” Viral Videos Released for “Justice Forever” Recruitment Caleb Hamilton, July 1, 2013July 2, 2013 Last week, Kick-Ass himself released a video, asking for people to leave their “normal life” behind and join his team of superheroes, Justice Forever. Now several of the other team members, Dr. Gravity (Donald Faison), Insect Man (Robert Emms) and Battle Guy (Clark Duke) have released similar videos. Check them out after the jump!Inspired by Kick-Ass (Aaron Taylor-Johnson), other masked heroes appear. One such, Colonel Stars and Stripes (Jim Carrey), forms a team and Kick-Ass joins them on patrol, while Hit-Girl (Chloë Grace Moretz) “retires”, and tries to have a normal life. Meanwhile Red Mist (Christopher Mintz-Plasse)—reborn as The Mother Fucker—returns to play supervillain with his army, and exact revenge on Kick-Ass for his father’s death.You can join the crime fighting team by signing up at WeAreJusticeForever.com. Unlock badges and gain points by sharing content and recruiting fans. Complete challenges for a change to win prizes including swag, cash, and even a trip to San Diego to party with the cast of Kick Ass 2 at Comic-Con. You even get a free Hit Girl digital comic just for signing up. Watch the new recruitment videos below, and let us know what your superhero name is in the comments below.Kick-Ass 2 hits theaters August 16, 2013! ARGs & Campaigns Viral Marketing Viral Videos Kick-Ass 2
ABC’s Castle Incorporates ARG Into Season Finale May 23, 2010May 24, 2010While everyone’s attention is seemingly focused on the upcoming series finale of LOST, another ABC show keenly incorporated an alternate reality game into the plot of their season finale. Over at her Giant Mice blog, ARG pro Brooke Thompson pointed out that the recent season two finale of ABC’s Castle… Read More
Call “Carrie” For a Bad Time October 16, 2012January 16, 2022MGM’s remake of the horror classic Carrie debuted its first footage at New York Comic-Con this weekend. The studio quickly put a teaser trailer online for the film inspired by the Stephen King novel on Monday. The teaser ended with the URL WhatHappenedToCarrie.com, which redirects you to the film’s official… Read More
LOST: Book Oceanic Flights and Are There Too Many Questions To Answer? January 28, 2010January 28, 2010ABC’S LOST will be airing its 6th and final season this Tuesday and in the light of that, the show is on a massive advertisement campaign. Being no stranger to viral campaigns , LOST even won an Emmy for Outstanding Creative Achievement in Interactive Media. The show has had websites like damoncarltonandapolarbear.com and… Read More