Swag From “Tron: Legacy” and “The Dark Knight” Viral Campaigns On Auction Dan Koelsch, July 12, 2013July 12, 2013 Briefly: Did you miss out on the cool swag from the viral marketing campaigns of The Dark Knight and Tron: Legacy? Well, you’re in luck. Today starts an auction for various items from these ARGs and more. The proceeds go to help fund ARGFest-o-Con 2013, which has its festivities in Seattle later this month. Items include Flynn Lives t-shirts, Why So Serious clown masks, and more. Viral Marketing The Dark KnightTron Legacy
Watch: Zeb Fights Stormtroopers In ‘Star Wars Rebels’ Short “Entanglement” August 25, 2014August 25, 2014Disney had released its third Star Wars Rebels short in anticipation for its hour long premiere on October 3rd. Previous shorts have focused on the various members of the rebel force, one centering on an R2 unit, the other on Sabine, the Mandalorian Human. The third one now focuses on… Read More
The Attraction of a Good Viral Campaign January 24, 2010January 24, 2010The allure of viral marketing, its enough to make people walk miles to find a fake arcade, or dress up like a clown in public. But what is it exactly that draws us to follow something that in the long run is nothing more than a farce? Read More
Knight and Day Interactive Trailer Lets You Help Tom Cruise Fight Bad Guys June 18, 2010August 5, 2010I’ve been a little harsh on Tom Cruise lately. Well, technically I’ve been hard on his new film, Knight and Day, for its attempts at making viral videos. However, I do have to say that the film looks fantastic, and we’re just now starting to hear reviews that match that… Read More