Swag From “Tron: Legacy” and “The Dark Knight” Viral Campaigns On Auction Dan Koelsch, July 12, 2013July 12, 2013 Briefly: Did you miss out on the cool swag from the viral marketing campaigns of The Dark Knight and Tron: Legacy? Well, you’re in luck. Today starts an auction for various items from these ARGs and more. The proceeds go to help fund ARGFest-o-Con 2013, which has its festivities in Seattle later this month. Items include Flynn Lives t-shirts, Why So Serious clown masks, and more. Viral Marketing The Dark KnightTron Legacy
Viral Marketing – Why Only Movies? June 7, 2009July 6, 2010Viral marketing campaings have been staging an uprising ever since Cloverfield‘s viral. Some virals have been exceptional (The Dark Knight comes to mind), and others have been iffy (Watchmen). But why are movies the only form of entertainment using viral? Read More
The Lost Underground Art Project December 3, 2009We haven’t talked much about ABC’s LOST here on MovieViral, but they really pioneered the new wave of television viral marketing. Usually this has been done traditionally with interactive ARGs and a narrative, but in August, comedian Paul Scheer joined in on the fun in an unusual way. Scheer’s involvement… Read More
Full Super 8 Editing Room Video Revealed June 9, 2011As part of the viral campaign for Super 8, the website S8EditingRoom.com has slowly been revealing a film reel that shows the film’s monster and its technology being tested on. Now the reel is complete, and we get some great details from the spoiler-heavy video, and if you watch Super… Read More