Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

“The Optimist” Explores Walt’s Haunts & Connections To Brad Bird’s “Tomorrowland”

Michael Lee, July 30, 2013July 30, 2013

walts haunts

Just a few days after Comic-Con kicked off, The Optimist, a viral campaign for Brad Bird’s Tomorrowland, was launched. Little was known about the actual ARG, and since it’s debut earlier this July, fans and players have been combing through the site in hopes of finding another clue to the game.

Most found little gems within the website. Phone numbers listed led to faux websites. These faux sites had tiny Easter Eggs about Walt Disney himself and the shell corporations he used to build what is now known as the Disneyland park in Anaheim. Players followed to ARG characters Amelia, a filmmaking undergrad working on a documentary about her grandfather, and Wallace, a Disney enthusiast who makes art “inspired by the past, future and what could have been at Disneyland.”

With the D23 Expo kicking off in just a few short weeks, new developments have emerged revealing the next key pieces of the game. All of which will culminate for a grand finish at the biggest Disney gathering. Hit the jump for more.

Just a few days after comic-con, a few outlets received exclusive packages containing fragile contents. In it, there was a vinyl of Amelia’s grandfather’s records from the 1964-65 World’s Fair featuring the classic Sherman brothers song, “Great Big Beautiful Tomorrow.”

A video from Inside The Magic reveals the music that is on the disc, and much more. Embedded on both sides of the disc are various Easter Eggs about attractions that appear at the Disneyland parks, and a small narration provided by Carlos, Amelia’s grandfather.

But the header above, is the biggest piece of the puzzle of this mysterious ARG. Below is a full image of the map titled Walt’s Haunts.

walts-haunts-web-550x368

Among the standout destinations listed on the map are Chili John’s in Burbank. A real business unlike the faux website that was listed in our last report. Players were instructed to purchase chili with a side of pinto beans to go. So when the player go the delicious hot dog, he was also given a can of John’s famous chili. It may look like an ordinary can at first, but upon closer inspection you will notice something that sticks out. One of the ingredients listed is optimism. But no one really drives up to Burbank just for that, right? Nope. Inside the can was a message (pictured below.)

message optimist

These messages instructed to player to appear at the Grand Courtyard at a certain time and date. If you’ve seen the map and have been to Disneyland at least once, you may remember that the Grand Courtyard is located in New Orleans Square.

So when players appeared at Disneyland at the time and date, they were allowed entry into the exclusive Club 33, an upstairs restaurant located in the heart of New Orleans Square. There a player answered a ringing phone. The ARG character, Wallace was on the other line. Here’s what Inside The Magic reports:

On the phone was Wallace, who allowed the group to ask a question. When asked about his connection to The Optimist story, he noted he shares a vision for the future and that we are closer to that future than we think. He then pointed everyone to search for clues around Club 33, revealing a series of glasses featuring initials and symbols representing historical figures as well as a crest featuring the words “Cras es noster,” which translates to “The future is ours.”

The initials on the glasses were for Nikola Tesla, Samuel Clemens, HG Wells, August Eiffel, Jules Verne, and Amelia Earhart, among others. As some of you may remember, some of these people were Carlos’ inspiration.

In addition Wallace noted that there are many clues to be found throughout the park, leading players to continue the hunt beyond the days events. ARG locations also included a carousel park at Griffith Park, a Red Barn at Carolwood, and according to the site, a familiar bench dated August 1. The bench can be found near Great Moments with Mr. Lincoln.

Of course all of this will culminate for the big bad grand finale at the D23 Expo and we will be there to let you know what happens.

ARGs & Campaigns Viral Marketing DisneyThe OptimistTomorrowland

Post navigation

Previous post
Next post

Related Posts

Watch: Zeb Fights Stormtroopers In ‘Star Wars Rebels’ Short “Entanglement”

August 25, 2014August 25, 2014

Disney had released its third Star Wars Rebels short in anticipation for its hour long premiere on October 3rd. Previous shorts have focused on the various members of the rebel force, one centering on an R2 unit, the other on Sabine, the Mandalorian Human. The third one now focuses on…

Read More

Viral Video Round Up: Toy Story, Guy Ritchie, Captain Planet, Aziz Ansari, Dark Knight Rises, And More!

September 5, 2011September 5, 2011

The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.

Pages: 1 2
Read More

Black Dynamite Film and Viral Campaign Review

January 22, 2010January 22, 2010

In September 2009, /Film ran the teaser trailer for director Scott Sanders’ Black Dynamite, a comedy based on the blaxploitation films of the 1970s. Directed by Scott Sanders and written by Michael Jai White, the film focuses around the main character of Black Dynamite, played by Michael Jai White (The…

Read More

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2025 The Sometimes Weekly Publishing Company. All Rights Reserved.
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum