D23 Expo 2013: New “Tomorrowland” Domain Ties Into Disney Expo And A Possible App Christopher Moore, August 9, 2013 With Disney’s D23 Expo in full effect this weekend, it’s only a matter of time before we know more details about the secretive Tomorrowland project that’s being directed by Brad Bird. Well, to be exact, we should find out more about the movie during the Walt Disney Studios live action presentation on Saturday. To coincide with this, a web domain has popped up online which could tie in to a special Apple app for the movie. Find out the mysterious new site and what it links to after the break.We already revealed the beginning of a Tomorrowland viral campaign called the The Optimist which launched right after Comic-Con (You can check out our article here.) It involved an ARG (augmented reality game) which had people discovering faux sites online and traveling to different parts of the Disneyland Park to uncover further mysterious bits of information. The campaign is suppose to end with a big event at the Disney D23 Expo.As a possible addition to the Tomorrowland viral campaign, Stitch Kingdom came across a new domain registered by Disney that ties in directly to the D23 event as well as the movie. The domain is TOMORROWLANDD23.COM. If you click on the site, it redirects to search for an app through the iTunes store, but the search returns a message of “The item you are looking for cannot be found.”Could this future app be an extension of the ARG outside of the Expo? No one knows at this point, but hopefully something will be announced on Saturday during the big Disney presentation. MovieViral will keep you updated on when the app goes live as well as other juicy details that continue to pour out of Disney’s D23 Expo.Tomorrowland is directed, co-written and produced by Brad Bird. The film stars Britt Robertson, George Clooney, Hugh Laurie and Raffey Cassidy. In the film, a high school girl with an unconventional understanding of technology is launched on a journey to reclaim her future ARGs & Campaigns News Viral Marketing Brad BirdBritt RobertsonGeorge ClooneyHugh LaurieRaffey CassidyTomorrowland
Feature-Length Behind-the-Scenes Documentary of “The Social Network” Posted Online February 2, 2011The Blu-Ray release for The Social Network is chock-full of impressive extras, and one of those is a 93 minute documentary called “How Did They Ever Make a Movie of Facebook?”, which is a behind-the-scenes of the award-winning film. For those too cheap to make the purchase, IMDB has kindly… Read More
Viral Marketing Kermit Duets with Tiffany Thornton In Holiday Music Video December 24, 2010Usually the YouTube videos from The Muppets are clever and entertaining, but it seems like they missed the mark in their latest video, which celebrates the holiday season. In it, Kermit the Frog sings a Christmas duet with Disney pop star Tiffany Thornton titled “I Believe”. This cross promotion within… Read More
Del Toro Offers Opinion on Future of Storytelling and Transmedia September 15, 2010September 15, 2010When Guillermo Del Toro speaks, people listen. It is probably because the director has solidified himself as a visionary of sorts in modern cinema. His movies, like Pan’s Labyrinth and Hellboy, offer unique takes on traditional genres. I was one of many who cheered when Del Toro was tapped to direct… Read More