D23 Expo 2013: New “Tomorrowland” Domain Ties Into Disney Expo And A Possible App Christopher Moore, August 9, 2013 With Disney’s D23 Expo in full effect this weekend, it’s only a matter of time before we know more details about the secretive Tomorrowland project that’s being directed by Brad Bird. Well, to be exact, we should find out more about the movie during the Walt Disney Studios live action presentation on Saturday. To coincide with this, a web domain has popped up online which could tie in to a special Apple app for the movie. Find out the mysterious new site and what it links to after the break. We already revealed the beginning of a Tomorrowland viral campaign called the The Optimist which launched right after Comic-Con (You can check out our article here.) It involved an ARG (augmented reality game) which had people discovering faux sites online and traveling to different parts of the Disneyland Park to uncover further mysterious bits of information. The campaign is suppose to end with a big event at the Disney D23 Expo. As a possible addition to the Tomorrowland viral campaign, Stitch Kingdom came across a new domain registered by Disney that ties in directly to the D23 event as well as the movie. The domain is TOMORROWLANDD23.COM. If you click on the site, it redirects to search for an app through the iTunes store, but the search returns a message of “The item you are looking for cannot be found.” Could this future app be an extension of the ARG outside of the Expo? No one knows at this point, but hopefully something will be announced on Saturday during the big Disney presentation. MovieViral will keep you updated on when the app goes live as well as other juicy details that continue to pour out of Disney’s D23 Expo. Tomorrowland is directed, co-written and produced by Brad Bird. The film stars Britt Robertson, George Clooney, Hugh Laurie and Raffey Cassidy. In the film, a high school girl with an unconventional understanding of technology is launched on a journey to reclaim her future ARGs & Campaigns News Viral Marketing Brad BirdBritt RobertsonGeorge ClooneyHugh LaurieRaffey CassidyTomorrowland
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