D23 Expo 2013: “Tomorrowland” Mystery Box and Animated Footage Shown Dan Koelsch, August 10, 2013 Briefly: Tomorrowland has been one of the biggest stories surrounding Disney’s D23 Expo this weekend, as you can tell from our coverage of the sci-fi film so far. Today at the convention, Disney showcased the mystery box from earlier this year and talked about the contents. They even showed some animated footage that was supposedly from the box. None of this means anything concrete right now, but you can read the breakdown of the event over at /Film. Conventions Events Viral Marketing D23 ExpoTomorrowland
Mission Icefly Leads To Survival Code July 1, 2011 Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the… Read More
Stephen Colbert To Sing Rebecca Black’s “Friday” With The Roots March 30, 2011March 30, 2011 How’s that for a headline? On Monday, Stephen Colbert came on Late Night With Jimmy Fallon and made host Fallon fulfill a promise to match his own donation of $26,000 to DonorsChoose.org/fallon-colbert-project. However, Fallon made no promise, so he countered by having Colbert promise to sing the viral sensation “Friday”… Read More
Live Blog: Comic-Con Sony Panel Featuring Salt and Battle Los Angeles July 22, 2010July 30, 2010 As part of our continuing Comic-Con 2010 coverage, we will be live blogging the Sony panel, which features Salt and Battle Los Angeles. It should start any minute, so click the jump. Update: Panel is over, but you can replay the live blog below. Read More