“The Hunger Games: Catching Fire” Marketing Uses Twitter To Reveal Victory Banners Michael Lee, August 22, 2013August 22, 2013 Lionsgate has taken the next part of their marketing for The Hunger Games: Catching Fire to Twitter. In the film, winners from previous Hunger Games are called back to compete in what some might say an all-star battle royale. The Hunger Games Explorer is chock full of Hunger Games related goodies, from magazine covers to comic con photos and beyond, you can find them all at that website. But if you are interested in finding out who some of the other victors are, then you might want to bookmark that page, because marketing team has figured out a way to introduce us to these characters. Using Twitter, fans will be able to tweet who they want to see next on the victory banner. The first set of victors has already been revealed, and as you might have guessed, it’s Katniss Everdeen (Jennifer Lawrence) and Peeta Mellark (Josh Hutcherson). Hit the jump to see the banner and how you can participate.To find out who the victor is, fans will have to tweet #VictorsRevealed. It’s as simple as that. There is a countdown of the official Hunger Games Explorer website to tell us when the next victor will be revealed.So Tweet away. The Hunger Games: Catching Fire open November 22 News Viral Marketing Francis LawrenceJennifer LawrenceJosh HutchersonLionsgateThe Hunger Games: Catching Fire
DC Entertainment’s Film Strategy To Be Revealed Next Month December 23, 2009December 23, 2009We’ve talked many times on this site, including in our last podcast, about how Warner Bros needs to get their act together in regards to their movies based on DC Comics. Marvel Studios was created for the specific purpose of creating a cohesive film universe for the comic book company’s… Read More
Battle: Los Angeles – Classic Sony Viral At Comic-Con July 21, 2010January 19, 2011Once you create a website, that is obviously far from the title of the film, you enter this wonderful world of viral marketing. And then, there is Sony. They seem to go their own route. The route of luring you into this amazing feeling of finding something above and beyond… Read More
Repo Men Motion Comic Debuts Online March 15, 2010March 15, 2010With only 3 days left to go before Repo Men hits your local cinemaplex, Universal has launched one last video, a Dennis Calero-illustrated motion comic debuting today SXSW and ready to download online. Find out more about this after the break. Read More