“The Hunger Games: Catching Fire” Marketing Uses Twitter To Reveal Victory Banners Michael Lee, August 22, 2013August 22, 2013 Lionsgate has taken the next part of their marketing for The Hunger Games: Catching Fire to Twitter. In the film, winners from previous Hunger Games are called back to compete in what some might say an all-star battle royale. The Hunger Games Explorer is chock full of Hunger Games related goodies, from magazine covers to comic con photos and beyond, you can find them all at that website. But if you are interested in finding out who some of the other victors are, then you might want to bookmark that page, because marketing team has figured out a way to introduce us to these characters. Using Twitter, fans will be able to tweet who they want to see next on the victory banner. The first set of victors has already been revealed, and as you might have guessed, it’s Katniss Everdeen (Jennifer Lawrence) and Peeta Mellark (Josh Hutcherson). Hit the jump to see the banner and how you can participate.To find out who the victor is, fans will have to tweet #VictorsRevealed. It’s as simple as that. There is a countdown of the official Hunger Games Explorer website to tell us when the next victor will be revealed.So Tweet away. The Hunger Games: Catching Fire open November 22 News Viral Marketing Francis LawrenceJennifer LawrenceJosh HutchersonLionsgateThe Hunger Games: Catching Fire
Bed Down With “The Incredible Burt Wonderstone” March 14, 2013Briefly: The Steve Carrell magician comedy The Incredible Burt Wonderstone opens in theaters tomorrow, but if you want to know what it’s like to be in the (supposedly) world’s biggest bed, you can try the Bed Down With Burt online game. Collect coins to make it to the next stage,… Read More
Explore Joe’s Desk In The “Super 8” International “Gonna Be Mint” Campaign August 4, 2011J.J. Abrams’ Super 8 may be almost out of theaters here in the United States, but tomorrow is the date that the film will finally be released in all countries. To promote the occasion, Paramount has a new internet campaign dubbed “Gonna Be Mint” after what has become a catchphrase… Read More
Piranha 3-D Viral Updates June 1, 2010September 3, 2010A while back we mentioned the NSFW viral site linked to the Piranha 3-D film, and it has since then been updated. Not only are we still mentioning it’s NSFW, but we’re letting you know of some updates to the site. Including the greatest line ever muttered in a viral… Read More