“The Hunger Games: Catching Fire” Marketing Uses Twitter To Reveal Victory Banners Michael Lee, August 22, 2013August 22, 2013 Lionsgate has taken the next part of their marketing for The Hunger Games: Catching Fire to Twitter. In the film, winners from previous Hunger Games are called back to compete in what some might say an all-star battle royale. The Hunger Games Explorer is chock full of Hunger Games related goodies, from magazine covers to comic con photos and beyond, you can find them all at that website. But if you are interested in finding out who some of the other victors are, then you might want to bookmark that page, because marketing team has figured out a way to introduce us to these characters. Using Twitter, fans will be able to tweet who they want to see next on the victory banner. The first set of victors has already been revealed, and as you might have guessed, it’s Katniss Everdeen (Jennifer Lawrence) and Peeta Mellark (Josh Hutcherson). Hit the jump to see the banner and how you can participate.To find out who the victor is, fans will have to tweet #VictorsRevealed. It’s as simple as that. There is a countdown of the official Hunger Games Explorer website to tell us when the next victor will be revealed.So Tweet away. The Hunger Games: Catching Fire open November 22 News Viral Marketing Francis LawrenceJennifer LawrenceJosh HutchersonLionsgateThe Hunger Games: Catching Fire
Tron Legacy: Mystery Package Arrives February 16, 2010October 18, 2011The viral world has been buzzing for the past day over a series of packages arriving at different people’s locales, all of them are related to the upcoming Tron Legacy. Well, now MovieViral can join in. Today we received a package containing a yellow diamond (“Yes” bit), like the one… Read More
Twitter “Earlybird” Offers Free Ticket To Sorcerer’s Apprentice July 15, 2010Earlier this month, Twitter created a new account named “Earlybird“, which offers exclusive limited time deals, sneak-peeks, and other goodies. Yesterday, the Earlybird sung it’s first song, tweeting out information on how to get a free ticket to Disney’s latest film, The Sorcerer’s Apprentice . Read More
Trayvon Martin Case Affects Marketing For Fox’s “Neighborhood Watch” March 28, 2012March 28, 2012You might not think that the public discourse on the Trayvon Martin shooting would have much impact on Hollywood, but there has been an unexpected result. 20th Century Fox has had to change their marketing for their upcoming sci-fi comedy Neighborhood Watch. Get the details after the jump. Read More