‘The Amazing Spider-Man 2’ Viral Marketing Teases A Few More Villains Michael Lee, October 15, 2013 The timing of the start of The Amazing Spider-Man 2 viral marketing couldn’t be more perfect. With rumors of a teaser flying about and the NYCC ending, Sony Pictures/Columbia Pictures have launched the official website (in the disguise of a tumblr blog) for The Daily Bugle.Just as in Spider-Man lore, The Daily Bugle is one of New York’s source for news. Recent postings on the site have pointed out Oscorp Business Holding Steady. The article refers to the climatic battle that happened between Spider-Man and Dr. Curt Connors aka the Lizard in the first installment. But there are other articles that refer to another scientist tied to Peter Parker/Spider-Man’s history and certain technology and equipment that are used by Spider-Man villains. Hit the jump to find out who The Daily Bugle could be hinting at. Here is the article:Despite the assault on Oscorp Tower two weeks ago and the revelation that disgruntled Oscorp employee, Dr. Curt Connors, was responsible for the attack, Oscorp’s stock has climbed four points.Oscorp spokesman Douglas Menken provided some details from the meeting, including that the construction on the prototype alternative energy power plant, complete with hydroelectric tower, is on schedule for completion within the next year.Other highlights included a preview of a flight harness for the military and significant advancements in robotics by the head of the engineering division, Spencer Smythe.Oscorp personnel dismissed questions regarding Norman Osborn’s health and whether the company’s estranged heir apparent, Harry Osborn, is up to the task of running his father’s conglomerate.Menken stated, “Between the disappearance of Dr. Rajit Ratha, the rogue actions of a very unstable former employee and Norman Osborn’s health concerns, everyone in the media will cry the sky is falling, but just the opposite is true. While everyone else ducks for cover, Oscorp is always reaching for the stars.”Now some of the most notable things that are in this article is the fact that Oscorp has advanced in building flight harness technology for the military. Could this be a tease for the Vulture? Colm Ferore is rumored to play the Adrian Toomes aka The Vulture, and this article mentioning that they are amidst perfecting a flight harness reinforces that rumor. Spencer Smythe is also mentioned in the article as the scientist who is the head of Oscorp’s engineering division. In the comics Smythe was asked by J.Jonah Jameson to fund his projects which lead to the creation of the Spider-Slayers.More importantly Norman Osborn (Chris Cooper) and Harry Osborn (Dane DeHaan) are mentioned in the article. As mentioned in the first film and hinted in the SDCC teaser, Norman is gravely ill, and it looks like he will pass his business down to Harry.Dr. Curt Connors (Rhys Ifans) and Dr. Rajit Ratha (Irrfan Khan) are also mentioned in the film, although the latter’s disappearance isn’t as clear as the film would like to think. Still Connors being imprisoned does leave the door open for him to appear in future films.We will keep you posted as The Amazing Spider-Man 2 viral continues to develop.Directed by Marc Webb, The Amazing Spider-Man 2 stars Andrew Garfield, Emma Stone, and Jamie Foxx, and will open in theaters on May 2, 2014. Viral Marketing Viral News Andrew GarfieldColumbia PicturesEmma StoneMarc WebbSony PicturesThe Amazing Spider-Man 2
USA Network’s “Psych” Launches Ambitious Social Media Game for New Season October 1, 2011January 10, 2012Psych is one of my favorite shows on television. The USA Network mainstay is known for its unique brand of offbeat humor and tremendous chemistry among the show’s cast, and now has ambitious plans of incorporating social media and viral websites into the its upcoming 6th season. Announced this past… Read More
“Batman: Arkham City” Viral Discovered at Comic-Con July 24, 2011July 24, 2011So far we’ve seen the beginnings of a few viral campaigns at Comic-Con, and now we can add another to the list. Yesterday, MovieViral’s own Dan Koelsch discovered a code that was for the new Batman video game Arkham City. More after the break. Read More
Explore Filming Locations With “Movie Lovers Guide To The World” Map November 22, 2012November 23, 2012Have you ever wanted to explore where the most famous movies have been filmed? Foreign currency provider Travelex helps you do just that with their Movie Lovers Guide To The World app that uses Google Maps to pinpoint shooting locations for IMDB’s Top 250 films. Check it out after the… Read More