New “Paranormal Activity: The Marked Ones” Viral Teases Possible Early Screenings Michael Lee, December 4, 2013 Paranormal Activity: The Marked Ones will have a bit of an international flair. That’s because the spinoff film will focus on a brand new group who are experiencing spiritual terrors that seem to have Latino roots. No doubt this move was made to reach out to the Latino fanbase.Previous viral clips have thrived on capturing the audience’s reaction of very scary moment from each and every installment. It’s almost a standard practice. Now a new short clip – that runs for 14 seconds – is asking will you be the first? Hit the jump to see the video.The video has very brief snippets of the film featuring the same scares that we have seen in previous installments. We see furniture moving around on its own, car windows exploding on their own, ominous candles. All of it ending with the two young girls with eyes asking the question: Will You Be The First?The first of what exactly? The first to watch an advanced screening? The first to participate in a viral campaign? The question is somewhat broad, but come December 6, our question will be answered.Here’s the video.Directed by Christopher B. Landon, Paramount will release Paranormal Activity: The Marked Ones on January 3, 2014. Viral Marketing Viral News Christopher B. LandonParamount PicturesParanormal Activity: The Marked Ones
12 Days of Viral – DAY ELEVEN December 23, 2009December 22, 2009On the eleventh day of viral, my movie gave to me….. Physical mailings. These are pretty much what can get a viral started. Yes, a website is the known thing that everyone can see and follow, but they usually come from something. Something physical. We’ll list a few items that… Read More
Viral Marketing Is (Partly) Saving Hollywood December 26, 2012January 3, 2013This past week, Mashable posted an infographic from Allmand Law that shows how the film industry in America is able to avoid bankruptcy despite ticket sales declining. Check out the infographic after the break, along with my commentary on the components that deal with our niche. Read More
Create Your Own Pub Sign for “The World’s End” June 26, 2013In Edgar Wright’s The World’s End, five childhood friends reunite in their hometown after twenty years to repeat a legendary pub crawl from their youth that they failed. However, as the night goes on, they realize that robots are taking over the town. Every good pub needs an equally good… Read More