“Edge Of Tomorrow” Viral Campaign Leads To Trailer Reveal On Wednesday; Plus New Images Released Michael Lee, December 9, 2013December 9, 2013 Warner Bros will be pulling out all the stops on their biggest tentpoles next summer by releasing the first trailers for Godzilla and Edge Of Tomorrow. As we’ve mentioned previously, the Godzilla trailer will drop tomorrow, but for Doug Liman‘s Edge Of Tomorrow, starring Tom Cruise and Emily Blunt, that trailer comes out on Wednesday.And just like the Godzilla campaign that announced the trailer reveal, the studio’s marketing team decided to take the same approach for Edge Of Tomorrow, but on a slightly smaller scale. Instead of building an entire website, a Twitter account going under the handle @embeddedudf was created. The handle reportedly is updating its followers all day from the front line in Verdun, France. Based on the Twitter reports “things are going south real fast.” So hit the jump to see all the tweets and a teaser images from the upcoming trailer.We haven’t seen much from the film since it was being promoted at the San Diego Comic-Con earlier this year until now that is.@RileyWasYes 12/8 08:18 GMT Teeth-rattling explosions blocks away! Soldier next to me down! Rushing to evac copter. I— Embedded UDF (@EmbeddedUDF) December 10, 2013@ragweedseed 12/8 08:12 GMT Panic. C-squad rushing me to airbase. SE Verdun aflame. Enemy already here?! http://t.co/DfKY5YPJ3R— Embedded UDF (@EmbeddedUDF) December 10, 2013@131Renee Thanks for following @EmbeddedUDF. You've started the Edge of Tomorrow war feed. Trailer on Apple 12-11. Reply STOP to quit— Embedded UDF (@EmbeddedUDF) December 10, 2013That last one is pretty important, considering it confirms that the first trailer will drop on Wednesday. But looking at the image feed they are posting, they could have done a little better job of spreading out the photos, or at least restrained themselves from posting the same ones over and over again. That being said, the images give us a look at how the audiences will see the film.Anyways, here are the four new images: Edge Of Tomorrow opens in theaters on June 6, 2014 ARGs & Campaigns Viral Marketing Viral News Doug LimanEdge of TomorrowEmebbedUdfEmily BluntTom CruiseWarner Bros
Viral Video Round Up: Star Wars, Edward Scissorhands, The West Wing, And More! September 23, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More
Heroes: The Carnival Comes To Town September 27, 2009The third episode of Heroes season 4 starts tomorrow night and with it comes a new ARG. NBC and Sprint have teamed up to give you a true interactive experience during tomorrow night’s show, as well a new website centered around the Sullivan Brothers carnival. The new website has been… Read More
Marvel Finally Decides To Promote “Captain America” With New Poster and Trailer June 24, 2011June 24, 2011Marvel Studio’s last movie before the superhero team-up movie The Avengers is next month’s Captain America: The First Avenger. However, despite the film being just weeks away from opening, the studio, along with distributor Paramount, have really dropped the ball on marketing it. We haven’t seen much promotional material, and… Read More