This Spoilerish Interactive Trailer For “Sherlock Series 3” Helps Deduce Answers To Some Burning Questions David Weaver, December 10, 2013December 10, 2013 It has been 2 long years since the second series (or season as we like to call our annual television shows on this side of the pond) of the BBC hit Sherlock left us with a infuriatingly and nearly impossible query, is Sherlock alive and if so…how? Now, if that question alone seems extremely spoiler heavy then consider this brand new “interactive” trailer released by BBC One to be a tidal wave of spoilerish content. While it doesn’t answer that atom bomb of a question posed just a couple of sentences ago, it certainly isn’t afraid to tip toe around it in some rather creative ways. Details on the trailer and where to find it after the break.The trailer itself runs only a scant 1 minute in length, but since this is an interactive trailer there is much more content than as it first appears. These interactive elements appear on screen whenever someone utters a key phrase where you will have an opportunity to further explore the importance of that phrase with an extra clip from the show, an interview with the creators and a handful of screenshots.Also of note is a number of locked icons that will likely be released over time or when the show premieres January 1st 2014 on BBC One. But just remember to tread lightly if you are someone (like myself) who lives in constant fear of a trailer ruining surprises best saved when actually watching the show. However, this trailer handles such problematic situations with a certain elegance that makes you feel as though something was revealed despite not really outright saying anything, so you should be alright.You will find the non-interactive (or regular) trailer for Sherlock Series 3 and some screen shots from the actual interactive trailer itself below, but make sure to visit BBC One’s website by clicking this link and checking out the interactive trailer where you can hopefully unlock some of that hidden content. The game is afoot! Viral Marketing Viral Videos BBCInteractive TrailerSherlockSherlock HolmesViral video
Avatar News Round-Up November 23, 2009The last few days have brought lots of news bites on James Cameron’s Avatar, so here’s just a few of the ones that caught our eye. We already know that Ubisoft is making a video game for film, set to be released on December 1st. Well, now we have an… Read More
Viral Marketing ESPN Brings Admiral Ackbar to Primetime September 9, 2010October 18, 2011It’s probably not quite the same thrill as destroying the Death Star, but for one evening, everyone’s favorite squid-faced rebel hero, Admiral Ackbar, was the talk of the college football world. That is because ESPN aired a commercial documenting the now infamous campaign by University of Mississippi students to have… Read More
Creators of “Auto-Tune The News” Get a TV Pilot August 15, 2010The Gregory Brothers are one of my favorite acts on YouTube, and now they are finally getting their mainstream calling. The group, consisting of brothers Evan, Andrew, Michael, and Evan’s wife Sarah, often auto-tune subjects in viral videos to make full songs. They are also known for their self-explanatory “Auto-Tune… Read More