‘RoboCop’ PSA Aims To Kill Drunk Drivers Michael Lee, December 18, 2013December 18, 2013 In an attempt to deter drunk driving this holiday season, Sony Pictures RoboCop and the National Highway Safety Administration have teamed for a brand new anti-drunk driving PSA. In it we see our titular hero apprehending suspects with the kind of technology our law enforcement can only dream of. Plus the sight of a half-man and half-machine cop should make any drunk driver wet their pants.Hit the jump to see the entire video.Not sure threatening people with a character who does not even exist will work. We don’t even have the technology to read alcoholic content without having the accused breath into a machine or give a sample of blood, so why make a PSA with RoboCop – who, again, doesn’t exist -, who has the ability to read blood alcohol level before he can make a traffic stop. This PSA had good intentions, but let’s face it, we don’t need someone like RoboCop to tell us the consequences of driving under the influence.Directed by Jose Padilha, the rebooted RoboCop stars Joel Kinnaman, Gary Oldman, Samuel L. Jackson, Michael Keaton, Abbie Cornish, and Jackie Earle Haley. Sony Pictures will release the film into theaters on February 4, 2014. Viral Marketing Viral News Viral Videos Jose PadilhaNational Highway Safety AdminstrationPSARobocopSony Pictures
Tron Tuesday: Daft Punk’s “Derezzed” Music Video October 26, 2010It’s Tuesday, which means that Disney has released yet another Tron: Legacy promotion. This week we have the music video from Daft Punk for the song “Derezzed”. The video includes clips from the film and an intro by Michael Sheen asking Daft Punk to electrify the audience. Click the jump… Read More
2012: Ulfert Reaches Out to an Old Friend and Charlie Shares a Recipe October 14, 2009October 14, 2009Despite the success of followers securing the packages at the drop locations, it looks like Soren Ulfert is looking for more help from inside the Institute for Human Continuity. For those keeping up with the 2012 viral campaign, you’ll know that Ulfert, the former Director of Communications at IHC, has… Read More
Incredible New Halo Reach Live Action Spot August 26, 2010August 26, 2010You want Halo Reach action? You got it. The previous ambient live action shorts have been setting the mood for this new Halo Reach spot “Deliver Hope.” Get blown away after the jump. Read More