‘The Amazing Spider-Man 2’ Viral Explains Harry Osborn’s Absence Michael Lee, December 20, 2013December 20, 2013 Aside from having a towering presence in Marc Webb‘s The Amazing Spider-Man, OsCorp lacked its two of its most prolific characters: Norman and Harry Osborn. As the first film established, OsCorp doctors were working around the clock (and off the books) to find a cure for an ailing Norman Osborn (Chris Cooper), who was no where to be seen. Also missing nor mentioned was Harry Osborn (Dane DeHaan). Now a brand new article from The Amazing Spider-Man 2‘s viral site: The Daily Bugle, explains why Harry was missing from the film. Hit the jump to find out why.Here is the full article from The Daily Bugle‘s tumblr site.By Joy MercadoNorman Osborn, CEO of OsCorp Industries, not seen in public or heard from in months, remains in seclusion amidst growing speculation about the severity of his condition.The mounting concern for Osborn’s health, combined with OsCorp Industries’ recent problems with Dr. Curt Connors, has generated increased focus on the readiness of the company’s heir apparent, Harry Osborn, to assume control of the multinational conglomerate.When asked for an official statement about Harry’s role with the company, the standard company PR line is “Harry is currently studying in Europe.”After being shown photographic evidence of Harry partying on the Riviera with a bevy of barely-clad supermodels, OsCorp’s spokesman Donald Menken said, “A snapshot cannot capture a life. Harry is a brilliant young man with a very bright future. He may be a little green, but the future is bright.These fun articles are helping bridge that gap between the first and second films, and are also explaining why some characters were missing from the first film or what happened to others like Dr. Connors. Plus the “he may be a little green” tease is a nice gesture to the young Osborn’s inevitable transformation into one of Spider-Man’s greatest foes.Recent articles posted have made references to Fancy Dan, Montana, and Ox, better known as The Enforcers. While another article was written by Fredrick Foswell, better known as The Big Man. Now we can’t be sure that they will appear in the final film, but the fact that these articles are making reference to them shows how expansive Sony’s retooled Spider-Man movie world really is.Who else could we see in future Amazing Spider-Man 2 viral campaigns? Sandman? Mystero? Kraven? Hobgoblin? Scorpion? The possibilities are endless, and with a May 2 release date set, The Daily Bugle tumblr site still has many villains to sift through.The Amazing Spider-Man 2 also stars Andrew Garfield, Emma Stone, Jamie Foxx, Paul Giamatti, and Sally Field. ARGs & Campaigns Viral Marketing Viral News Andrew GarfieldDane DeHaanEmma StoneMarc WebbSony PicturesThe Amazing Spider-Man 2
Exclusive: “Find Me Event” asks your help to stop the Architect September 16, 2011October 12, 2011A mystery is gearing up this October, and you could be the one person smart enough to crack it. The Architect needs tools, are you in? More after the jump. Read More
SNL Combines Spielberg’s Lincoln with FX’s Louie November 5, 2012November 5, 2012This weekend, comedian Louie C.K. hosted NBC’s Saturday Night Live, helping to make the episode one of the funnier ones this season. In what might be the best skit of the night, we got a version of C.K.’s FX show Louie with Abraham Lincoln in the starring role (probably in… Read More
“Cedar Rapids” Sends Out Calendar, Gets Viral Website January 14, 2011January 14, 2011The Fox Searchlight comedy Cedar Rapids is only a few weeks away from its February 11th theatrical release, but we are now just seeing some viral marketing, and its targeted for the film’s Sundance Film Festival premiere this month. There’s nothing like a non-working website and calendar to get you… Read More