‘The Amazing Spider-Man 2’ Viral Explains Harry Osborn’s Absence Michael Lee, December 20, 2013December 20, 2013 Aside from having a towering presence in Marc Webb‘s The Amazing Spider-Man, OsCorp lacked its two of its most prolific characters: Norman and Harry Osborn. As the first film established, OsCorp doctors were working around the clock (and off the books) to find a cure for an ailing Norman Osborn (Chris Cooper), who was no where to be seen. Also missing nor mentioned was Harry Osborn (Dane DeHaan). Now a brand new article from The Amazing Spider-Man 2‘s viral site: The Daily Bugle, explains why Harry was missing from the film. Hit the jump to find out why.Here is the full article from The Daily Bugle‘s tumblr site.By Joy MercadoNorman Osborn, CEO of OsCorp Industries, not seen in public or heard from in months, remains in seclusion amidst growing speculation about the severity of his condition.The mounting concern for Osborn’s health, combined with OsCorp Industries’ recent problems with Dr. Curt Connors, has generated increased focus on the readiness of the company’s heir apparent, Harry Osborn, to assume control of the multinational conglomerate.When asked for an official statement about Harry’s role with the company, the standard company PR line is “Harry is currently studying in Europe.”After being shown photographic evidence of Harry partying on the Riviera with a bevy of barely-clad supermodels, OsCorp’s spokesman Donald Menken said, “A snapshot cannot capture a life. Harry is a brilliant young man with a very bright future. He may be a little green, but the future is bright.These fun articles are helping bridge that gap between the first and second films, and are also explaining why some characters were missing from the first film or what happened to others like Dr. Connors. Plus the “he may be a little green” tease is a nice gesture to the young Osborn’s inevitable transformation into one of Spider-Man’s greatest foes.Recent articles posted have made references to Fancy Dan, Montana, and Ox, better known as The Enforcers. While another article was written by Fredrick Foswell, better known as The Big Man. Now we can’t be sure that they will appear in the final film, but the fact that these articles are making reference to them shows how expansive Sony’s retooled Spider-Man movie world really is.Who else could we see in future Amazing Spider-Man 2 viral campaigns? Sandman? Mystero? Kraven? Hobgoblin? Scorpion? The possibilities are endless, and with a May 2 release date set, The Daily Bugle tumblr site still has many villains to sift through.The Amazing Spider-Man 2 also stars Andrew Garfield, Emma Stone, Jamie Foxx, Paul Giamatti, and Sally Field. ARGs & Campaigns Viral Marketing Viral News Andrew GarfieldDane DeHaanEmma StoneMarc WebbSony PicturesThe Amazing Spider-Man 2
2012: Atlanta Drop Results, Only One Left October 19, 2009Wednesday is the last drop for the IHC packages, so for those following this aspect of the 2012 viral, it’s time to start putting everything together. We are one step closer today with the Atlanta drop packages being picked up. Again, for those unfamiliar with the drop locations, as part… Read More
Vince Vaughn and SNL Take On Al Pacino, The Weather Channel, and More April 14, 2013April 14, 2013Vince Vaughn hosted Saturday Night Live last night to promote his upcoming film The Internship. The show included skits about Al Pacino’s biopics, a dramatic show on The Weather Channel, and NBC Sports. Check out the clips of these sketches after the break, and watch the full episode on NBC.com. Read More
5 SHELLS: Viral with Benefits May 27, 2010May 27, 2010One thing you have heard us talk about, over and over again, is word of mouth viral. You have the kinds of The Boondock Saints where the fan reigns supreme, and you have kinds like Paranormal Activity where you just HAVE to know what the hell is going on. Now,… Read More