“The Amazing Spider-Man 2” Viral Marketing Campaign Teases Clone Saga Story Arc Michael Lee, January 10, 2014 We all know that Sony is going to expand Spider-Man Cinematic Universe by making films for Venom and the Sinister Six, but The Amazing Spider-Man 2 viral marketing campaign took an interesting turn today. While the latest blog entry on The Daily Bugle blog is yet another name drop, it could be an important one considering the villain was in one of the most famous story arcs in Spider-Man’s publication history.The villain is none other than Professor Miles Warren, aka the Jackal. Making his first appearance in Spider-Man #31, Warren developed feelings for Gwen Stacy when she and Peter Parker visited Empire State University. However when Stacy was killed by the Green Goblin, he falsely accused Spider-Man for her death. Hit the jump to read the full report from the Daily Bugle. It’s either a sign of the times or a sign of the apocalypse…Manhattan’s Empire State University announced a new class for the 2014 fall semester in advanced biogenetics that will actually require the successful cloning of a living creature. Introduction to Live Cloning, taught by noted geneticist Professor Miles Warren, is the first class of its kind anywhere in the world.When asked about the ethical aspects of teaching a class on how to clone living cells, Warren said, “Our responsibility is to educate our students and prepare them for life. For those who study genetics or biology, cloning will be a fact of life.”The ethical aspects of cloning are irrelevant to Warren, who added, “We are cloning single-celled amoeba. Maybe one day we’ll work our way up to mice. There is no ethical dilemma. Save your red flag for when I start cloning co-eds…”Jackal made his first full appearance in The Amazing Spider-Man #148, with Spider-Man’s clone, Ben Reilly, was first seen in The Amazing Spider-Man #149.Now what makes this blog entry so interesting is that it could open the door for these Spider-Man films that would focus on story arcs like the Clone Saga. We’ll see where this goes, it’s unlikely that we will see any of these villains considering that The Amazing Spider-Man 2 is already chock full with villains.Directed by Marc Webb, The Amazing Spider-Man 2 stars Andrew Garfield, Emma Stone, Jamie Foxx, Dane DeHaan, Paul Giamatti, Sally Field, Chris Cooper, B.J. Novak and Sarah Gadon. Sony Pictures will release the film on May 2, 2014. ARGs & Campaigns Viral Marketing Viral News Andrew GarfieldEmma StoneMarc WebbSony PicturesThe Amazing Spider-Man 2The Daily Bugle
“Chronicle” Viral Sends People Flying Over New York City Skyline January 30, 2012October 7, 2013It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing… Read More
What If: The Men In Black Viral January 24, 2010January 24, 2010Who ya gonna call? Ghostbusters, of course, but what if your problem isn’t so much paranormal as extra-terrestrial? In that case, it’s time for the mysterious Men in Black to appear. In their smart black suits and shades, agents J and K arrived on our screens to clear up the… Read More
Looper Network Game Ends With Mission 5, Maxx Labs Goes Live September 18, 2012Looper is a sci-fi action film written and directed by Rian Johnson. In 2077, murder is too difficult to get away with, so the mob sends back targets to 2047 to be wacked by hitmen called “Loopers”. Joseph Gordon-Levitt stars as Joseph Simmons, a top Looper who ends up being… Read More