Disney’s ‘Frozen’ Sing-Along Coming To Theaters Sabina, January 28, 2014 “I don’t know if I’m elated or gassy but I’m somewhere in that zone”, was definitely the reaction that I had when the news broke that Frozen was coming back to theaters in sing-along form. Many fans of Disney’s recent high grossing picture have gone over and over again to watch their new favorite. They have not only learned all the lines but have learned every song, making the soundtrack catapult to the top of the charts and beating out Beyonce. But let’s face it, little Blue Ivy is probably developing her mom’s singing skills to “Do you wanna build a Snowman?”. Aside from garnering Oscar nominations,the love for this picture has invaded popular culture and gone viral in many ways. Princess Anna and Elsa have become the spirit animal of many on popular fandom site Tumblr with awesome memes and gifs to suit any feel. Hit the jump to see them all.(Source: Artisney)Not only that countless videos on Youtube have been uploaded with wonderful and unique covers which have given Disney a clear message from the Frozen fandom about their immense love for the latest fairytale flick.And to thank them Disney has decided to release the movie in sing-along form nationwide.From Disney’s release:“Frozen fans have embraced the film’s original songs and its soundtrack with such passion—there are countless YouTube videos from people singing songs like ‘Let It Go’—we decided to create a version that would celebrate that enthusiasm. It’s a great opportunity for families to get together and have some fun with these songs.”So yes, gone are the days where you’d go see Frozen and hold back the desire to sing along out loud. With 1,000 screens playing the movie fans of all ages will be able to Let it go and sing to their heart’s content with the lyrics on screen. So gather all your friends, Disney Bound as your favorite characters and catch the special engagement starting January 31st.Don’t forget to follow the bouncing snowball.But let’s be honest who’s really going to need to? Viral Marketing Frozen
‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices October 21, 2014October 21, 2014What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger… Read More
Viral Video: 28 Drinks Later January 22, 2010January 22, 201028 Days Later is one of my favorite films (I admit I have a soft spot for zombie flicks). I’ve seen a few parodies of the film before, but this one is so far my favorite. Originally featured on Funny or Die, 28 Drinks Later tells the story of a… Read More
Get Your Name Featured on the Paranormal Activity DVD November 5, 2009November 5, 2009As we reported before, the viral buzz of Paranormal Activity deserves credit for most of the film’s success. Paramount Pictures obviously realizes this, so they have found a simple yet effective way to thank the fans. By entering your name and some information, you can have your name in the… Read More