Disney’s ‘Frozen’ Sing-Along Coming To Theaters Sabina, January 28, 2014 “I don’t know if I’m elated or gassy but I’m somewhere in that zone”, was definitely the reaction that I had when the news broke that Frozen was coming back to theaters in sing-along form. Many fans of Disney’s recent high grossing picture have gone over and over again to watch their new favorite. They have not only learned all the lines but have learned every song, making the soundtrack catapult to the top of the charts and beating out Beyonce. But let’s face it, little Blue Ivy is probably developing her mom’s singing skills to “Do you wanna build a Snowman?”. Aside from garnering Oscar nominations,the love for this picture has invaded popular culture and gone viral in many ways. Princess Anna and Elsa have become the spirit animal of many on popular fandom site Tumblr with awesome memes and gifs to suit any feel. Hit the jump to see them all.(Source: Artisney)Not only that countless videos on Youtube have been uploaded with wonderful and unique covers which have given Disney a clear message from the Frozen fandom about their immense love for the latest fairytale flick.And to thank them Disney has decided to release the movie in sing-along form nationwide.From Disney’s release:“Frozen fans have embraced the film’s original songs and its soundtrack with such passion—there are countless YouTube videos from people singing songs like ‘Let It Go’—we decided to create a version that would celebrate that enthusiasm. It’s a great opportunity for families to get together and have some fun with these songs.”So yes, gone are the days where you’d go see Frozen and hold back the desire to sing along out loud. With 1,000 screens playing the movie fans of all ages will be able to Let it go and sing to their heart’s content with the lyrics on screen. So gather all your friends, Disney Bound as your favorite characters and catch the special engagement starting January 31st.Don’t forget to follow the bouncing snowball.But let’s be honest who’s really going to need to? Viral Marketing Frozen
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Conventions Annabelle Scare Prank Created for Toronto Fan Expo September 6, 2014With the upcoming The Conjuring spin-off movie, Annabelle, hitting theaters on October 3rd, the makers used the Toronto Fan Expo to help promote the release with a little scare prank involving the cursed doll. A display was made with a woman dressed up as a human-sized version of the doll and… Read More
“Dexter” Season 5 Viral Launched via SDCC August 9, 2010August 9, 2010Dexter again with the ad campaigns! I won’t call it a killer ad campaign because a pun is exactly what you would expect here. Yes! You can, in fact, read. Showtime in cooperation with America’s favorite serial killer has launched a full-fledged ARG in anticipation of its fifth season,… Read More