Disney’s ‘Frozen’ Sing-Along Coming To Theaters Sabina, January 28, 2014 “I don’t know if I’m elated or gassy but I’m somewhere in that zone”, was definitely the reaction that I had when the news broke that Frozen was coming back to theaters in sing-along form. Many fans of Disney’s recent high grossing picture have gone over and over again to watch their new favorite. They have not only learned all the lines but have learned every song, making the soundtrack catapult to the top of the charts and beating out Beyonce. But let’s face it, little Blue Ivy is probably developing her mom’s singing skills to “Do you wanna build a Snowman?”. Aside from garnering Oscar nominations,the love for this picture has invaded popular culture and gone viral in many ways. Princess Anna and Elsa have become the spirit animal of many on popular fandom site Tumblr with awesome memes and gifs to suit any feel. Hit the jump to see them all.(Source: Artisney)Not only that countless videos on Youtube have been uploaded with wonderful and unique covers which have given Disney a clear message from the Frozen fandom about their immense love for the latest fairytale flick.And to thank them Disney has decided to release the movie in sing-along form nationwide.From Disney’s release:“Frozen fans have embraced the film’s original songs and its soundtrack with such passion—there are countless YouTube videos from people singing songs like ‘Let It Go’—we decided to create a version that would celebrate that enthusiasm. It’s a great opportunity for families to get together and have some fun with these songs.”So yes, gone are the days where you’d go see Frozen and hold back the desire to sing along out loud. With 1,000 screens playing the movie fans of all ages will be able to Let it go and sing to their heart’s content with the lyrics on screen. So gather all your friends, Disney Bound as your favorite characters and catch the special engagement starting January 31st.Don’t forget to follow the bouncing snowball.But let’s be honest who’s really going to need to? Viral Marketing Frozen
Did You Know Bangkok Dangerous Had a Viral Campaign? February 13, 2010February 13, 2010The 2008 film Bangkok Dangerous flew under most people’s radar when it was released (with a budget of $45 million, it only made $15 million at the box office). Most bloggers and film critics wrote off the Nicolas Cage action flick completely (it got a measly 9% on Rotten Tomatoes)…. Read More
Word of Mouth Viral: The Haiti Relief Efforts January 28, 2010October 18, 2011On January 13th, 2010 the small island of Haiti was devastated. Right before 5:00 PM, a magnitude 7.0 earthquake shook Haiti to it’s core. The earthquake caused massive damage and left thousands of Haitians homeless, and hundreds of thousands dead. Almost instantly, the popular social networking website Twitter was flooded… Read More
Countdown to “The Dark Knight Rises” Blu-ray Release to Unlock “Man of Steel” Content November 20, 2012November 20, 2012We haven’t seen much from Zack Snyder’s Man of Steel since July, when trailers were released with The Dark Knight Rises. Warner Bros. will attach another trailer with The Hobbit: An Unexpected Journey next month, but they’re giving you a chance to get a look at some exclusive content early!… Read More