“Heroes Reborn” To Launch Digital Series Prequel And Social Media Campaign Michael Lee, February 22, 2014 As some of you may already know, NBC surprised everyone by announcing that they would be relaunching the cult series hit Heroes. NBC made the announcement earlier tonight during the Olympic Primetime. Titled Heroes Reborn, the series will make it’s return for a 13 episode run in 2015. But before all of that can happen, the network will launch a digital series to introduce the characters you will see in the new series. Obviously there will be new characters introduced to the series, but series creator Tim Kring says we should not rule out past characters returning to the series.Launching a new digital series means there will be a strong viral marketing connection. Hit the jump to see the video and how viral marketing could play a factor.An excerpt from the press release released earlier this evening.With the return of “Heroes Reborn,” NBC will launch a digital series prior to the 2015 premiere that will introduce the characters and new storylines. This leveraging of social media is a way for fans to re-engage with what was one for the true pioneers in multiplatform storytelling.#HeroesRebornThe last viral marketing campaign and ARG had fans participate in a carnival like game where the final season was set. It may have been the weakest of all the seasons, but it was a great way to keep fans interested in the dying series.Now with the series relaunching, and social media being a much more prevalent factor in getting the word out, an innovative viral marketing campaign by means of social media or ARG could be just the thing to bring Heroes back to its former glory.Here’s the video announcement. ARGs & Campaigns Viral Marketing Viral News Heroes RebornNBCTim Kring
Viral Video: The Weird Al Yankovic Story March 23, 2010Musician biopics are a surefire way to get some Academy love, as Ray and The Buddy Holly Story can attest to. Funny Or Die now has the trailer for the next great Oscar-worthy biopic, “Weird: The Al Yankovic Story”, starring Aarol Paul, Olivia Wilde, Gary Cole, and Mary Steenburgen. Keep… Read More
9: Save Your Talisman! + New Clip September 6, 2009There is a cool little addition to the 9 viral this morning. In an alternate approach to a time-capsule, you can go and save your talisman for the future, should anyone see it. The site takes your pictures and positions them together in a collage to make one picture of… Read More
Cloverfield Cloverfield 2 Still In Discussion January 16, 2010February 2, 2025In an interview with MTV, J.J. Abrams, once again, was asked to comment on the possibility of a sequel to the 2008 film, Cloverfield. And, once again, his response was basically the same…..”Early stages”. How many early stages can there be? But, instead of coming at this negatively, I will… Read More