“Heroes Reborn” To Launch Digital Series Prequel And Social Media Campaign Michael Lee, February 22, 2014 As some of you may already know, NBC surprised everyone by announcing that they would be relaunching the cult series hit Heroes. NBC made the announcement earlier tonight during the Olympic Primetime. Titled Heroes Reborn, the series will make it’s return for a 13 episode run in 2015. But before all of that can happen, the network will launch a digital series to introduce the characters you will see in the new series. Obviously there will be new characters introduced to the series, but series creator Tim Kring says we should not rule out past characters returning to the series.Launching a new digital series means there will be a strong viral marketing connection. Hit the jump to see the video and how viral marketing could play a factor.An excerpt from the press release released earlier this evening.With the return of “Heroes Reborn,” NBC will launch a digital series prior to the 2015 premiere that will introduce the characters and new storylines. This leveraging of social media is a way for fans to re-engage with what was one for the true pioneers in multiplatform storytelling.#HeroesRebornThe last viral marketing campaign and ARG had fans participate in a carnival like game where the final season was set. It may have been the weakest of all the seasons, but it was a great way to keep fans interested in the dying series.Now with the series relaunching, and social media being a much more prevalent factor in getting the word out, an innovative viral marketing campaign by means of social media or ARG could be just the thing to bring Heroes back to its former glory.Here’s the video announcement. ARGs & Campaigns Viral Marketing Viral News Heroes RebornNBCTim Kring
Mission Icefly Leads To Survival Code July 1, 2011Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the… Read More
Awesome New Posters For Repo Men February 25, 2010February 25, 2010I’ve honestly stared at my keyboard for about 10 minutes contemplating how I add to this. It’s been difficult but I’ve got there. You’ve seen the two new posters revealed earlier this week, but our friends at Horror Squad, Movie Fone, Cinematical and Sci-fi Squad have each debuted a new… Read More
“The Sitter” Has Been Getting Some Hilarious Voicemail! September 15, 2011Earlier this week, we reported the start of a viral campaign for 20th Century Fox’s upcoming release The Sitter, starring Jonah Hill in the title role. Allied-THA distributed flyers with Jonah’s picture and a phone number to call with the message “Need a sitter?” Since the initial report, thousands of… Read More