“Heroes Reborn” To Launch Digital Series Prequel And Social Media Campaign Michael Lee, February 22, 2014 As some of you may already know, NBC surprised everyone by announcing that they would be relaunching the cult series hit Heroes. NBC made the announcement earlier tonight during the Olympic Primetime. Titled Heroes Reborn, the series will make it’s return for a 13 episode run in 2015. But before all of that can happen, the network will launch a digital series to introduce the characters you will see in the new series. Obviously there will be new characters introduced to the series, but series creator Tim Kring says we should not rule out past characters returning to the series.Launching a new digital series means there will be a strong viral marketing connection. Hit the jump to see the video and how viral marketing could play a factor.An excerpt from the press release released earlier this evening.With the return of “Heroes Reborn,” NBC will launch a digital series prior to the 2015 premiere that will introduce the characters and new storylines. This leveraging of social media is a way for fans to re-engage with what was one for the true pioneers in multiplatform storytelling.#HeroesRebornThe last viral marketing campaign and ARG had fans participate in a carnival like game where the final season was set. It may have been the weakest of all the seasons, but it was a great way to keep fans interested in the dying series.Now with the series relaunching, and social media being a much more prevalent factor in getting the word out, an innovative viral marketing campaign by means of social media or ARG could be just the thing to bring Heroes back to its former glory.Here’s the video announcement. ARGs & Campaigns Viral Marketing Viral News Heroes RebornNBCTim Kring
The Amazing Spider-Man: Video Blog on Oscorp Website Includes Lizard’s Transformation May 11, 2012Earlier today the viral campaign for The Amazing Spider-Man saw a boost from a dead drop that revealed an internship through the Oscorp website. There is an innocuous video of Dr. Curt Connors welcoming the interns, but there is also a code underneath that collapses into the word “Mutagen”. This… Read More
The Green Hornet Gets Augmented September 13, 2010September 13, 2010We haven’t had a lot of augmented reality news lately, which has led me to believe the fad, which looks to have reached its movie advertising peak last year, has started to fade. Fortunely it’s not completely dead, as Columbia Pictures’ The Green Hornet lets you test out the Black… Read More
Human Preservation Project Puts You in a Comic at NYCC October 19, 2011October 19, 2011We haven’t reported on 5 Gum’s Human Preservation Project viral in a while. The last time we checked in, the third testing facility was getting ready to open. Since then, more mysterious packages have been delivered. Also, during the New York Comic-Con, the Human Preservation Project was present, putting test… Read More