“Heroes Reborn” To Launch Digital Series Prequel And Social Media Campaign Michael Lee, February 22, 2014 As some of you may already know, NBC surprised everyone by announcing that they would be relaunching the cult series hit Heroes. NBC made the announcement earlier tonight during the Olympic Primetime. Titled Heroes Reborn, the series will make it’s return for a 13 episode run in 2015. But before all of that can happen, the network will launch a digital series to introduce the characters you will see in the new series. Obviously there will be new characters introduced to the series, but series creator Tim Kring says we should not rule out past characters returning to the series.Launching a new digital series means there will be a strong viral marketing connection. Hit the jump to see the video and how viral marketing could play a factor.An excerpt from the press release released earlier this evening.With the return of “Heroes Reborn,” NBC will launch a digital series prior to the 2015 premiere that will introduce the characters and new storylines. This leveraging of social media is a way for fans to re-engage with what was one for the true pioneers in multiplatform storytelling.#HeroesRebornThe last viral marketing campaign and ARG had fans participate in a carnival like game where the final season was set. It may have been the weakest of all the seasons, but it was a great way to keep fans interested in the dying series.Now with the series relaunching, and social media being a much more prevalent factor in getting the word out, an innovative viral marketing campaign by means of social media or ARG could be just the thing to bring Heroes back to its former glory.Here’s the video announcement. ARGs & Campaigns Viral Marketing Viral News Heroes RebornNBCTim Kring
2012: San Francisco Drop Results (Update: Code Broken!) October 21, 2009October 22, 2009Update: The code for the message has been decoded! Thanks to Rowan for the effort, it was apparently very difficult. Take a look: Re: Project Naaczaal Status Briefing, October 20 We have encountered some significant challenges regarding site location, and we are bringing our allies to table to negotiate on… Read More
Special LIVE ViralCast: Repo Men Hunt – Starting at 2PM PST, 5PM EST March 7, 2010March 7, 2010UPDATE: The ViralCast has ended and is online here. ViralCast will be broadcasting LIVE today with special guests Ciji and Alex, two Repo Men runners. We’ll also be chatting with Mike Selinker, President of Lone Shark Games, the company behind the hunt. You can listen live after the jump, or… Read More
Viral Video: The Other 100 Greatest Insults of All Time January 6, 2011January 9, 2011Back in July Pajiba’s Harry Hanrahan edited a montage of the “100 Greatest Movie Insults of All Time.” Well he is back at it again with “The Other 100 Greatest Insults of All Time” and to see it you will have to hit the jump. Read More