“True Detective” Shows That Story Mystery Can Go Viral Kevin C, March 6, 2014 While virality is often associated with pre-meditated actions by corporate spinsters marketing products; What if a movie or television show (and its viewer’s need to solve a plot mystery) were to become viral? This is what’s taking place with HBO’s incredible show True Detective. The show is nearing its season finale (on Sunday), and theories about who might be the evil mastermind are reaching viral proportions. Read on for more about this relatively recent phenomenon.Fuelling this need to solve the mystery is the serial unfolding of True Detective. More than any other medium (including movies), fans are forced to wait at least a week before the next helping of plot progression. This combination of a well-done, popular, and mysterious story with a slow burn leads to massive interest by Internet denizens. This has all the hallmarks of what we at MovieViral cover.A similar recent example happened with BBC’s Sherlock. After the second series (season) finale “The Reichenbach Fall” in 2012, the titular hero appears to commit suicide by jumping off a roof. What transpired after this episode was an incredible deluge of theories and speculation about how Sherlock may have faked this including the use of fake bodies, masks or even drugs. The story had created an unintended viral phenomenon.This is creates an especially challenging problem for shows that are released all at once, such as House of Cards. Given that users are at different places not he continuum of a “binge”, how are they to feed the possible viral machine caused by discussion? One possible solution I see is providers like Netflix offer a siloed discussion space just after the end of an episode for those that may wish to discuss what they just watched. This space would need to somehow be free of spoilers, and available to everyone. The logistics of this scenario would keep any sort of mysterious story element from going viral.And viral is what True Detective‘s central mystery has become. Blogs, news sites and forums have all exploded with theories about who the central killer is. There is currently a very active SubReddit devoted to all sorts of bizarre theories. Every week, the tightly constructed series offers more subtle clues about the so-called “Yellow King”, but no reveal will come until Sunday’s season one finale. Series creator Nic Pizzolatto has promised resolution to the many questions. Expect it to be a huge episode.True Detective is an 8-part mini-series airing on HBO. The show stars Matthew McConaughey, Woody Harrelson and Michelle Monaghan. Season 1 ends this Sunday, March 9th, 2014. Viral News Matthew McConaugheyMichelle MonaghanTrue DetectiveWoody Harrelson
‘The Grand Budapest Hotel’ Marketing Jazzes Up New Posters With Spotify Playlists April 4, 2014April 4, 2014In the four weeks since its release, Wes Anderson‘s The Grand Budapest Hotel has grossed over $25 million. Not bad for a film that’s been open in only 1,200 theaters. The film’s marketing campaign has matched Anderson’s quirkiness with fun websites and hilarious trailers. Now new interactive posters have popped… Read More
Discovery Networks Explains Chaplin’s Time Traveler Video November 5, 2010Last week we brought you the story of the “Charlie Chaplin Time Traveler“. Footage from 1928 showed a woman who was holding something up to her ear, and filmmaker George Clarke layed out his case for why he thinks she’s a time traveler with a cell phone. Discovery Networks decided… Read More
“Man of Steel” Viral Message Decoded; Superman’s Shield Hidden in Static [Updated] April 13, 2013April 14, 2013We’ve been tracking progress on the Man of Steel Deep Space Radio Wave Project viral site all day. People have been working non-stop to decode the latest transmission and the final piece of the code has been revealed. Find out what the message says and more after the jump! Read More