“Transcendence” Viral Videos Makes Their Presence Known Michael Lee, March 28, 2014March 28, 2014 Since the release of the three viral videos promoting Transcendence, all we have managed to see from the film is a fun game that measures your technology dependency. With the film closing in on it’s April release, the viral marketing it starting to kick up once again. This time, there are two new viral videos from R.I.F.T. (Revolutionary Independence From Technology), the organization, led by Kata Mara‘s character, that protests the erratic advancement of technology. Hit the jump to see what they have to say. Thanks to The Playlist via Slashfilm for these videos. The “This is just the beginning” video makes me think that there will be more protest videos from R.I.F.T. Transcendence’s themes are just begging to be a part of a viral marketing campaign, and with R.I.F.T. being a vital part of the film, it is quite possible that there is more to come. Or maybe we can see more from Will Caster (Johnny Depp). We’ll keep you posted as this intriguing viral marketing campaign continues. Dr. Will Caster (Johnny Depp) is the foremost researcher in the field of Artificial Intelligence, working to create a sentient machine that combines the collective intelligence of everything ever known with the full range of human emotions. His highly controversial experiments have made him famous, but they have also made him the prime target of anti-technology extremists who will do whatever it takes to stop him. However, in their attempt to destroy Will, they inadvertently become the catalyst for him to succeed—to be a participant in his own transcendence. For his wife Evelyn (Rebecca Hall) and best friend Max Waters (Paul Bettany), both fellow researchers, the question is not if they can…but if they should. Their worst fears are realized as Will’s thirst for knowledge evolves into a seemingly omnipresent quest for power, to what end is unknown. The only thing that is becoming terrifyingly clear is there may be no way to stop him. The Playlist via Slashfilm Viral Marketing Viral News Viral Videos Johnny DeppKate MaraRIFTTranscendenceWally PfisterWarner Bros
ViralCast #17: Inglourious Basterds, Sherlock Holmes and More! August 24, 2009August 25, 2009 This week on ViralCast, Scott, Matt and I discuss and review Inglourious Basterds . We talk about the Sherlock Holmes viral campaign and so much more! We had some technical problems that caused echos, but it’s not too bad. Make sure you check out the MovieViral.com Official Forum. (Inglourous Basterds… Read More
Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening June 9, 2012June 9, 2012 We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their… Read More
Check Out This Modernized Tron Trailer March 30, 2010March 30, 2010 If you’ve ever watched a trailer from say 1990 or before, you know how horribly boring and wordy they are. Fortunately, with the much-anticipated Tron Legacy coming out this year, YouTuber Chris Drew has created a modern trailer for the original 1982 hit. It’s really well done, full of action… Read More